Sucking the air out of the holiday device market. 

By Philip Elmer-DeWitt
December 30, 2014

The also rans must be gasping for breath. It was bad enough for Samsung, Nokia (Microsoft), Sony and LG. But then things fell off steeply. Xiaomi, Huawei and HTC — three fast-growing Chinese manufacturers — all had less than 1% share on Christmas Day.

(Important caveat: This is based on Flurry’s count of new device activations. But Dec. 25, as Flurry is quick to point out, is not the biggest gift-giving day in the Asian markets where Xiaomi et al. are strongest. They’ll get theirs on Feb. 19, 2015, Chinese New Year.)

Below: The market deconstructed according to screen size. Phablets seem to have swallowed small tablets this Christmas. Much of that, I suspect, would have been Apple cannibalizing itself, with the iPhone 6 plus eating iPad mini sales.

 

Click to enlarge.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple AAPL coverage at fortune.com/ped or subscribe via his RSS feed.

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