“The story of Facebook’s first decade,” writes Time Magazine’s Lev Grossman in next week’s cover story, “was one of relentless, rapacious growth, from a dorm-room side project to a global service with 8,000 employees and 1.35 billion users, on whose unprotesting backs Zuckerberg has built an advertising engine that generated $7.87 billion last year, a billion and a half of it profit.”
With a set-up like that, you can imagine that Mark Zuckerberg might take umbrage at Tim Cook’s characterization of companies whose business models are built on advertising.
“When an online service is free,” Cook wrote in September, “you’re not the customer. You’re the product.”
But it galled Zuckerberg. “It was the only time I saw him display irritation,” Grossman writes.
I don’t quite follow the logic. But I’m not as smart — or as rich — as Mark Zuckerberg.