Having cut the cable TV cord before the busiest shopping day of the year, I had to go to YouTube to see how Apple was promoting its products in advance of Black Friday.
Here’s what I found: Six ads in two days, three for the iPhone and three for Beats by Dre, the headphone-and-streaming-music company acquired by Apple in May for $3 billion.
I liked them all. But they’re very different.
Two white comedians, Justin Timberlake and Jimmy Fallon, are once again carrying the water for Apple.
Beats’ SoloSelfie-with-iPhone campaign taps into a different celebrity culture.
The iPhone ads
Nov. 24: Gamers
http://youtu.be/3CEa9fL9nS0
Nov. 24: Reservations
http://youtu.be/SrxtbB-z2Sc
Nov. 26: Voice text
http://youtu.be/NNavOxQzfkY
.
The Beats by Dre ads
Nov. 26: #SoloSelfie Kenan Thompson Tutorial
http://youtu.be/rW5BhDbE_9g
Nov. 26: #SoloSelfie
http://youtu.be/mcbVomzq1Ig
Nov. 26: #SoloSelfie – The Tutorial
http://youtu.be/BXGmHgBWcKA
.
Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.