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Apple

Apple moving aggressively into the corporate sector

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Fortune Editors
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November 11, 2014, 10:22 AM ET
US-IT-NTERNET-TELECOMMUNICATION-APPLE
Tony Zhan checks out his new iPhone 6 Plus outside the Apple store in Pasadena, California on the first day of sale, September 19, 2014. The California tech giant has said more than four million pre-orders were received in the 24 hours after the sale of the new devices was announced. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)Photograph by Robyn Beck — AFP/Getty Images

Apple (AAPL) is embarking on its most aggressive expansion into the corporate sector, according to Reuters.

The technology giant is a hiring a dedicated sales force to talk with potential clients such as Citigroup (C), and is and working with a dozen or so developers, two sources familiar with its plans told Reuters.

The report said Apple hopes to offset a gradual deceleration in growth — highlighted by iPad sales that have declined three straight quarters — by expanding its footprint in the workplace.

Apple recently launched a partnership with IBM (IBM) to develop apps for corporate clients and sell them on devices. The maker of iPhones and iPads now plans to taken on sector leaders such as Hewlett-Packard, Dell, Oracle and SAP.

—Reuters contributed to this report.

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