Can you tell which of these paragraphs was written by veteran PC Magazine columnist John Dvorak and which by a robot?
“The idea for this came to me in a sudden flash of inspiration while idly staring out the window,” writes creator Kirk Lennon, with a tip of the hat to The Macalope, Macworld’s sharp-tongued Apple press critic. “Most of the sentences are culled verbatim from real clickbait articles found online. Some sentences I adapted to varying degrees, and some others I wrote myself, after channeling years of bad articles I’ve read.”
Clickbait, for those unfamiliar with the term, is defined by Wiktionary as “Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs.” No company has inspired more clickbait than Apple.