If you spend any part of your day watching CNBC, here’s some news you may be able to use.
Under the terms of the deal that brought the most popular cable business news channel to Apple’s $99 set-top box, anyone with an Internet connection can watch recent clips from Squawk Box or Jim Cramer’s Mad Money.
That pretty much captures the state of play in Internet television. To fulfill its promise — the shows you want whenever you want them — Internet TV needs access to content. But pay-TV providers aren’t ready to cannibalize their core business by giving their best content away.
It’s a classic innovator’s dilemma, one that was examined at length in a 320-page white paper issued last week by Generator’s Andrew Sheehy. He estimates that some 32.5 million Apple TV units will be deployed worldwide by year’s end, but that something has to change before the device can, in Apple’s words, “ignite the market.”
The advice Sheehy gave Apple last week looks a lot like the deal the company cut with CNBC this week:
Thanks to 9to5Mac‘s Zac Hall for spotting the new icon.