• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

How many Macs did Apple sell last quarter?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
July 19, 2014, 6:31 AM ET

It looks like growth in Mac shipments last quarter outpaced PC shipments for the 32nd time in 33 quarters.

That’s the consensus among more than two dozen Apple analysts polled by Fortune.

Overall PC sales last quarter — including Macs — recovered somewhat from a two year slump, either growing slightly (0.1% according Gartner) or falling less slowly (-1.7% according to IDC).

By contrast, Mac sales grew more than 4% year over year, according to the average estimate of the 25 analysts we’ve heard from so far.

In note to clients issued Monday, Needham’s Charlie Wolf attributed most of this growth to former Microsoft (MSFT) Windows users who were introduced to Apple through the iPod, iPhone or iPad and decided they liked the look and feel of Apple’s products — not to mention the free post-sale support at the Genius Bar.

Screen Shot 2014-07-19 at 5.14.09 AM
Wolf believes that Macs — despite higher prices — will continue to nibble away at Windows’ vastly larger market share for some quarters to come.

“Even though the Mac’s share of the PC market has increased from 1.8% to 5.5%, it is still miniscule,” he writes. “We estimate the Mac’s installed base has increased from 16 million users to over 50 million courtesy of the halo effect. However, this does not imply the halo effect will fade. Apple now has over 800 million credit cards on file. The company has sold over 500 million iPhones and over 200 million iPads. So that’s a substantial group of consumers who have yet to decide between a Mac and a PC.”

.

Screen Shot 2014-07-19 at 4.38.03 AM
Despite the range of estimates — from a low of 3.53 million (from Credit Suisse’s Kulbinder Garcha) to a high of 4.3 million (Bill Choi, Janney), there wasn’t much difference this quarter between the pros and amateur analysts.

We’ll find out who was closest to the mark when Apple reports its fiscal Q3 2014 earnings after the markets close on Tuesday, July 22.

Below: The individual analyst’s estimates — pros in blue, indies in green. Thanks as always to Posts at Eventide‘s Robert Paul Leitao for pulling together the Braeburn Group numbers.

Screen Shot 2014-07-19 at 6.03.09 AM

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

 

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

trump
CommentaryWhite House
The futility of Trump’s grandiose personal branding of public assets, from ballrooms and bills to ships and planes
By Jeffrey Sonnenfeld and Steven TianApril 13, 2026
11 minutes ago
craig piggott
AIAgriculture
After growing up on a dairy farm, this Peter Thiel-backed founder is using AI to save cattle ranching
By Jake AngeloApril 13, 2026
23 minutes ago
Luis Von Ahn points.
Workplace CultureLeadership
‘I’m not going to force you’: Duolingo CEO backs off from evaluating employees on their AI usage 
By Jacqueline MunisApril 13, 2026
47 minutes ago
The most valuable worker in the AI economy is Nurse Dana from ‘The Pitt’
EconomyJobs
The most valuable worker in the AI economy is Nurse Dana from ‘The Pitt’
By Nick LichtenbergApril 13, 2026
56 minutes ago
Julie’s new AI chatbot aims to fix a major gap in women’s health information
NewslettersMPW Daily
Julie’s new AI chatbot aims to fix a major gap in women’s health information
By Emma HinchliffeApril 13, 2026
1 hour ago
Sean Duffy speaks behind a podium. An American flag hangs behind him.
PoliticsAviation
The FAA is recruiting gamers to fix America’s air traffic controller crisis—and offering $155,000 to do it
By Sasha RogelbergApril 13, 2026
1 hour ago

Most Popular

'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
2 days ago
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Fortune EditorsApril 12, 2026
1 day ago
A 93-year-old refused to sell her home to the Masters golf course that’s spent $280 million on expansion: ‘Money ain’t everything’
Real Estate
A 93-year-old refused to sell her home to the Masters golf course that’s spent $280 million on expansion: ‘Money ain’t everything’
By Fortune EditorsApril 12, 2026
1 day ago
Here's how a U.S. naval blockade of the Strait of Hormuz could work. 'This is a big task, and it's a big gamble'
Politics
Here's how a U.S. naval blockade of the Strait of Hormuz could work. 'This is a big task, and it's a big gamble'
By Fortune EditorsApril 12, 2026
1 day ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
2 days ago
‘Almost unmanageable’: Raising a child in the U.S. now costs more than $300,000
Economy
‘Almost unmanageable’: Raising a child in the U.S. now costs more than $300,000
By Fortune EditorsApril 12, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.