• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Brainstorm Tech

An Instagram artist finds her visual voice

By
Akosua Nyantakyi
Down Arrow Button Icon
By
Akosua Nyantakyi
Down Arrow Button Icon
July 9, 2014, 12:00 PM ET
Selfie of Shantell Martin, @shantell_martin
Selfie of Shantell Martin, @shantell_martin@shantell_martin

For more read Jessi Hempel’s feature story Instagram is ready to take its shot.

Growing up was kind of tough. I grew up in a predominantly white, working-class area, and I was tan with an Afro. Drawing was something I initially did as an escape, to deal with issues that I had as a kid.

Instagram posting of Shantell Martin art work. @zorinaprice@zorinaprice

I went to an art school in London. In 2003 I moved to Japan to teach English. I lasted seven months and then I quit. I made friends and I started to draw. A friend asked if I could do some drawing at one of his events. Around 2004 I did my first gig. There was an avant-garde Japanese noise band playing, and I drew to their music. That’s when I realized I’m a performer because I love drawing in real time with an audience, not knowing what’s going to happen. I started doing this at clubs. I used my laptop connected to a drawing tablet and some simple software. I projected it. At the time, I called it Live Club Illustration, and it became extremely popular in Japan.

Instagram posting of Shantell Martin art work. @INSTAGRAM@INSTAGRAM

In 2008 I came to New York. I naively thought that my career would transition here. Things didn’t fall in my lap as I thought they would. I realized I would have to create my own opportunities by using what I had access to. I started to do my own events. I’d call up friends [and ask for spaces if they had them]. I started to pick up pens again. I can draw in a performance way so people can come and watch me. It’s important that the audience is a part of the work.

Instagram posting of Shantell Martin art work. @iamreggieblack@iamreggieblack

I started Instagram later than most people. I don’t have any traditional photography experience, but I like taking pictures. There are definitely Instagram moments in my work. When I’m working, a part of me says, “That’s a really great Instagram moment.” I try to post once or twice a day.

Instagram connects people and builds communities. You’re starting to see working relationships happening because of people who are aware of one another’s work from Instagram.

Instagram posting of Shantell Martin. @MOCADA_MUSEUM@MOCADA_MUSEUM

I have shows and events. I get hit up a lot by people who say, “I discovered you on Instagram and I like your work.” Then they’ll have a pitch or job for me. I’ve met a couple big clients through Instagram.

ADVICE: Your Instagram is a reflection of you. It’s important for your personality and interests to come through. If you let that shine through, other people will be interested.    

More as-told-to and video profiles of successful Instagrammers:
Joel Strong: Adding Leonardo DiCaprio to every party
Anthony Danielle: How a hobby became highly profitable
Ali Jardine: From stay-at-home mom, to full-time Instagrammer
Dave Krugman: Bringing art outside of The Met

About the Author
By Akosua Nyantakyi
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in

Josie Lauducci on the front of her boat
SuccessCareers
Meet the Gen Xer who lives on a boat—she supercommutes to California every few weeks for her $100-an-hour job. Just eight shifts cover all her bills
By Preston ForeDecember 20, 2025
2 hours ago
LawJeffrey Epstein
One of the few revelations in the Epstein files is a copy of the earliest known red flag about the sex offender: a report taken by the FBI in 1996
By Michael R. Sisak, Eric Tucker, Alanna Durkin Richer and The Associated PressDecember 19, 2025
8 hours ago
PoliticsJeffrey Epstein
Congressmen who pushed to release Epstein files say massive blackout doesn’t comply with law and ‘are exploring all options’ — including impeachment
By Jason MaDecember 19, 2025
11 hours ago
LawJeffrey Epstein
Epstein files land with a thud as documents are heavily redacted, including contact info for Trump, celebrities, and bankers
By Jason MaDecember 19, 2025
12 hours ago
LawJeffrey Epstein
Epstein files: Trump, Clinton, Summers, Gates not returning any results in search bar
By Jason MaDecember 19, 2025
14 hours ago
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsDecember 19, 2025
18 hours ago

Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
3 days ago
placeholder alt text
AI
Meta’s 28-year-old billionaire prodigy says the next Bill Gates will be a 13-year-old who is ‘vibe coding’ right now
By Eva RoytburgDecember 19, 2025
1 day ago
placeholder alt text
Success
As graduates face a ‘jobpocalypse,’ Goldman Sachs exec tells Gen Z they need to know their commercial impact 
By Preston ForeDecember 18, 2025
2 days ago
placeholder alt text
Success
The scientist who helped create AI says it’s only ‘a matter of time’ before every single job is wiped out—even safer trade jobs like plumbing
By Orianna Rosa RoyleDecember 19, 2025
22 hours ago
placeholder alt text
Success
Billionaire who sold two companies to Coca-Cola says he tries to persuade people not to become entrepreneurs: ‘Every single day, you can go bankrupt’
By Dave SmithDecember 19, 2025
21 hours ago
placeholder alt text
Economy
‘This is a wacky number’: economists cry foul as new government data assumes zero housing inflation in surprising November drop
By Eva RoytburgDecember 18, 2025
2 days ago