• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Apple’s Yosemite uptake is nearly 4X Mavericks’

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
July 9, 2014, 10:00 AM ET

The newest version of the Mac operating system is off to a blistering start, according to data released Wednesday by the Chitika ad network. The key findings:

  • Within three days, OS X 10.10 represented 0.15% of U.S. and Canadian web traffic. It took OS X 10.9 Mavericks a month to reach 0.05%.
  • Within a month, Yosemite developers were generating 0.2% of North American Mac OS X traffic — nearly four times the share Mavericks developers generated last year in the same time frame.
  • Meanwhile, Mavericks’ share has grown to 45.7%, an increase of nearly 6% since Chitika’s March survey.

.

If history is any guide, it’s going to take the Mac-using public considerably longer to make the switch. According to the Chitika pie chart below, the second most popular version of the Mac operation system, after Mavericks, is five-year-old OS X Snow Leopard.

As a software ecosystem, OS X looks more like Google’s (GOOG) Android that Apple’s (AAPL) iOS.

OSX-Distribution-July2014-ChitikaInsights
Click to enlarge.

 

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

EnergyOil
Bond yields are falling even as oil tops $102, showing that Wall Street fears recession more than inflation
By Jason MaMarch 30, 2026
8 minutes ago
Mark Zuckerberg (L), Lauren Sanchez (C) and partner of Amazon founder Jeff Bezos, attend the inauguration of Donald Trump
SuccessWealth
Even billionaires aren’t safe: This year’s market slump has wiped $75 billion from the wealth of Jeff Bezos and Mark Zuckerberg
By Preston ForeMarch 30, 2026
8 minutes ago
Europeart
Art thieves nab three paintings by Renoir, Cezanne and Matisse in Italy
By The Associated PressMarch 30, 2026
51 minutes ago
LawSports
The Houston Comets are back: Connecticut Sun sold to Rockets owner for record $300 million
By The Associated Press and Doug FeinbergMarch 30, 2026
1 hour ago
leagh
CommentarySoftware
I’m a CEO who oversees $9.5 trillion in spend data. AI’s winners are already decided
By Leagh TurnerMarch 30, 2026
2 hours ago
bessent
EnergyIran
Bessent says U.S. to ‘retake’ Hormuz Strait control, eyes escorts
By Daniel Flatley and BloombergMarch 30, 2026
2 hours ago

Most Popular

Europe
413,793 KitKat bars stolen: 'Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue'
By Fortune EditorsMarch 28, 2026
2 days ago
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Fortune EditorsMarch 29, 2026
1 day ago
Energy
Russia was expecting a windfall from soaring oil prices, but relentless Ukrainian drone attacks are devastating nearly half its export capacity
By Fortune EditorsMarch 29, 2026
22 hours ago
Energy
Saudi pipeline to bypass Hormuz hits 7 million barrel goal
By Fortune EditorsMarch 28, 2026
2 days ago
Success
She left a Silicon Valley VC to solve a problem left untouched for 88 years. Now her bra brand is the fastest-growing at Nordstrom
By Fortune EditorsMarch 29, 2026
1 day ago
Personal Finance
Some cried. Others were speechless. How frontline workers walked away with checks averaging $240,000, nearly equal Wall Street bonuses, when KKR sold their company
By Fortune EditorsMarch 29, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.