• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Apple: Conspiracy? What conspiracy?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
June 29, 2014, 7:59 AM ET

When Apple (AAPL) in June settled half the e-book price fixing case, the half representing 30 U.S. states and territories, the deal was contingent on the outcome of the other half, the one filed by the U.S. Department of Justice.

If Apple loses its federal appeal, the states collect a pile of money (the amount is under seal). If Apple wins on appeal, the states get nothing. (See The big ‘if’ in Apple’s e-book settlement.)

So where does he federal case stand?

As it happens, Apple submitted a brief on the matter last week. It was Apple’s response to the DOJ’s response to Apple’s original appeal, filed last October.

One result of all this paperwork is that the government’s statement of the case, and Apple defense, have gotten refined into some pretty tight boilerplate.

Here, in the two most recent briefs, is U.S.A. v. Apple reduced to 341 words:

The government’s side:

“In late 2009 and early 2010, Apple orchestrated and participated in a conspiracy with five major book publishers to take control of retail pricing for electronic books (ebooks) and to raise prices to agreed-upon levels. The conspiracy was successful: retail ebook prices for the vast majority of the Publisher-Defendants’ new releases and bestsellers rose from $9.99 to $12.99 or $14.99. Consumers paid almost 20% more, on average, for all of the Publisher-Defendants’ ebooks.

“After extensive evidentiary submissions, detailed pre-trial briefing, and a three-week bench trial, the district court, Honorable Denise Cote, issued an Opinion and Order with 100 pages of fact findings. The court found that Apple had conspired with the Publisher-Defendants to raise ebook retail prices and that this conspiracy was a per se unlawful horizontal price-fixing conspiracy in violation of Section 1. The court ruled in the alternative that the conspiracy was unlawful under Section 1’s rule of reason because its anticompetitive effects were without any countervailing procompetitive benefits.”

Apple’s defense:

“Plaintiffs’ theory is fundamentally at odds with the most basic principles of antitrust law. Neither plaintiffs nor the district court cite a single case that supports antitrust liability under the circumstances presented here. Plaintiffs ask the Court to condemn the negotiation of admittedly lawful agency agreements that allowed Apple to enter a nascent market dominated by a single company, open the iBooks Store, and empower thousands of new retail price-setters, leading to intensified competition, exponential growth in output, and significantly lower average prices. Plaintiffs offer Delphic pronouncements about “a larger understanding” to which Apple was a party, but they cannot even describe when the “understanding” was formed or what was agreed to, which is particularly devastating here given that the court explicitly did not find that ‘Apple itself desired higher e-book prices than those offered at Amazon.’

“Apple’s conduct cannot be deemed ‘price-fixing,’ whether ‘garden variety’ or otherwise, on any legal theory. Affirming the district court’s ruling would ‘attach antitrust liability to conduct that in reality is the competitive activity the Sherman Act seeks to protect.’ This Court should reverse.”

Links:
•  US v Apple appellees brief
•  Apple’s reply

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
Despite running $75 billion automaker General Motors, CEO Mary Barra still responds to ‘every single letter’ she gets by hand
By Preston ForeJanuary 26, 2026
1 day ago
placeholder alt text
Commentary
Yes, you're getting a bigger tax refund. Your kids won't thank you for the $3 trillion it's adding to the deficit
By Daniel BunnJanuary 26, 2026
1 day ago
placeholder alt text
Economy
An unusual Fed ‘rate check’ triggered a free fall in the U.S. dollar and investors are fleeing into gold
By Jim EdwardsJanuary 26, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, January 26, 2026
By Joseph HostetlerJanuary 26, 2026
1 day ago
placeholder alt text
Success
'The Bermuda Triangle of Talent': 27-year-old Oxford grad turned down McKinsey and Morgan Stanley to find out why Gen Z’s smartest keep selling out
By Eva RoytburgJanuary 25, 2026
2 days ago
placeholder alt text
Personal Finance
Sweden abolished its wealth tax 20 years ago. Then it became a 'paradise for the super-rich'
By Miranda Sheild Johansson and The ConversationJanuary 22, 2026
5 days ago

Latest in

People walk outside of a WeWork office building in London.
Future of WorkOffice Culture
Amazon and JPMorgan led the Fortune 500 in returning to the office 5 days a week. Now they’re leading a coworking comeback
By Jacqueline MunisJanuary 27, 2026
15 minutes ago
man speaks at conference
CryptoCryptocurrency
Crypto giant Tether pushes into the U.S. with USAT stablecoin to challenge Circle
By Carlos GarciaJanuary 27, 2026
17 minutes ago
Anthropic CEO Dario Amodei
AIEye on AI
At Davos, CEOs said AI isn’t coming for jobs as fast as Anthropic CEO Dario Amodei thinks
By Jeremy KahnJanuary 27, 2026
22 minutes ago
Healthbeauty
5 Best Red Light Therapy Panels of 2026: Personally Tested
By Christina SnyderJanuary 27, 2026
28 minutes ago
EconomyFinance
OpenAI CFO Sarah Friar: There’s a ‘mismatch’ between AI’s abilities and the value companies are capturing
By Sheryl EstradaJanuary 27, 2026
33 minutes ago
Corning CEO Wendell Weeks.
AIData centers
A Meta deal just turned this 175-year-old company into a linchpin of the AI data center boom
By Sharon GoldmanJanuary 27, 2026
2 hours ago