• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Apple: Conspiracy? What conspiracy?

By
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Down Arrow Button Icon
June 29, 2014, 7:59 AM ET

When Apple (AAPL) in June settled half the e-book price fixing case, the half representing 30 U.S. states and territories, the deal was contingent on the outcome of the other half, the one filed by the U.S. Department of Justice.

If Apple loses its federal appeal, the states collect a pile of money (the amount is under seal). If Apple wins on appeal, the states get nothing. (See The big ‘if’ in Apple’s e-book settlement.)

So where does he federal case stand?

As it happens, Apple submitted a brief on the matter last week. It was Apple’s response to the DOJ’s response to Apple’s original appeal, filed last October.

One result of all this paperwork is that the government’s statement of the case, and Apple defense, have gotten refined into some pretty tight boilerplate.

Here, in the two most recent briefs, is U.S.A. v. Apple reduced to 341 words:

The government’s side:

“In late 2009 and early 2010, Apple orchestrated and participated in a conspiracy with five major book publishers to take control of retail pricing for electronic books (ebooks) and to raise prices to agreed-upon levels. The conspiracy was successful: retail ebook prices for the vast majority of the Publisher-Defendants’ new releases and bestsellers rose from $9.99 to $12.99 or $14.99. Consumers paid almost 20% more, on average, for all of the Publisher-Defendants’ ebooks.

“After extensive evidentiary submissions, detailed pre-trial briefing, and a three-week bench trial, the district court, Honorable Denise Cote, issued an Opinion and Order with 100 pages of fact findings. The court found that Apple had conspired with the Publisher-Defendants to raise ebook retail prices and that this conspiracy was a per se unlawful horizontal price-fixing conspiracy in violation of Section 1. The court ruled in the alternative that the conspiracy was unlawful under Section 1’s rule of reason because its anticompetitive effects were without any countervailing procompetitive benefits.”

Apple’s defense:

“Plaintiffs’ theory is fundamentally at odds with the most basic principles of antitrust law. Neither plaintiffs nor the district court cite a single case that supports antitrust liability under the circumstances presented here. Plaintiffs ask the Court to condemn the negotiation of admittedly lawful agency agreements that allowed Apple to enter a nascent market dominated by a single company, open the iBooks Store, and empower thousands of new retail price-setters, leading to intensified competition, exponential growth in output, and significantly lower average prices. Plaintiffs offer Delphic pronouncements about “a larger understanding” to which Apple was a party, but they cannot even describe when the “understanding” was formed or what was agreed to, which is particularly devastating here given that the court explicitly did not find that ‘Apple itself desired higher e-book prices than those offered at Amazon.’

“Apple’s conduct cannot be deemed ‘price-fixing,’ whether ‘garden variety’ or otherwise, on any legal theory. Affirming the district court’s ruling would ‘attach antitrust liability to conduct that in reality is the competitive activity the Sherman Act seeks to protect.’ This Court should reverse.”

Links:
•  US v Apple appellees brief
•  Apple’s reply

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in

C-SuiteFortune 500 CEO Interview
GE HealthCare CEO Peter Arduini is forging a new chapter for the $20 billion-a-year business while drawing on Jack Welch’s legacy
By Diane BradyDecember 28, 2025
59 minutes ago
Greg Hart, CEO of Coursera
Successskills
Getting hired in 2026 is all about your ‘microcredentials’ says CEO of $1.3 billion learning platform—this is what he tells Gen Z to focus on
By Eleanor PringleDecember 28, 2025
4 hours ago
Healthbrazilian politics
Bolsonaro undergoes medical procedure to treat severe hiccups
By Fabiano Maisonnave and BloombergDecember 27, 2025
12 hours ago
North AmericaReligion
Jeffrey R. Holland, next in line to lead Church of Jesus Christ of Latter-day Saints, dies at 85
By Hannah Schoenbaum and The Associated PressDecember 27, 2025
12 hours ago
InvestingMutual Funds
Brutal year for stock picking spurs trillion-dollar fund exodus
By Isabelle Lee, Alexandra Semenova and BloombergDecember 27, 2025
12 hours ago
Innovationspace
Blue Origin names Tory Bruno to new national security group
By Loren Grush and BloombergDecember 27, 2025
12 hours ago

Most Popular

placeholder alt text
Retail
Trump just declared December 26th a national holiday. What's open and closed?
By Dave SmithDecember 26, 2025
2 days ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, CEOs of Amazon, Walmart, and McDonald's say opportunity is still there—if you have the right mindset
By Preston ForeDecember 26, 2025
2 days ago
placeholder alt text
Future of Work
Malcolm Gladwell tells young people if they want a STEM degree, 'don’t go to Harvard.' You may end up at the bottom of your class and drop out
By Sasha RogelbergDecember 27, 2025
23 hours ago
placeholder alt text
Europe
Christmas 500 years ago was a drunken 6-week feast that may have been considerably better than the modern holiday, medieval historian says
By Bobbi Sutherland and The ConversationDecember 25, 2025
3 days ago
placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
6 days ago
placeholder alt text
Commentary
Why over 80% of America's top CEOs think Trump would be wrong not to pick Chris Waller for Fed chair
By Jeffrey Sonnenfeld and Steven TianDecember 27, 2025
21 hours ago