Eddy Cue’s boast that Apple (AAPL) later this year will have “the best product pipeline” he’s seen in 25 years is getting a lot of attention. But for my money the star of Wednesday’s Code conference was Jimmy Iovine, the veteran music producer acquired in a $3 billion deal that Apple had announced just a few hours earlier.
Iovine, you will soon discover, speaks in aphorisms. I’ve collected few gems from the Kafka transcript:
On intellectual property: In consumer electronics, you copy what someone does something successful. In music, that’s embarrassing.
On Silicon Valley and Hollywood: All the business guys in entertainment are desperately insecure. And the guys in Silicon Valley seem to be somewhat overconfident.
On why he sold Beats: The music business is the ghetto of entertainment. And we wanted to move to a better neighborhood. So we sold to Apple.
On iteration: From what I understand in the tech business, you get to try something out for awhile before you figure out if it works.
On what Apple brings to the party: Who doesn’t want a product made by Apple?
On the business model: We’ll work on the model. We don’t know the exact model yet, but we need to put steroids into this thing.
On Apple without Steve Jobs: Any team that loses its point guard needs to change its offense a little bit.
On why he sold to HTC first, and not Apple: Are you kidding? I asked these guys forever! These guys make deals like they make products. (Makes painstaking wrenching motion.)