• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Four ways of looking at Apple’s 2013 iPhone sales

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
January 30, 2014, 8:33 PM ET

FORTUNE — A few hours after Apple (AAPL) released its quarterly results Monday — giving market researchers the only hard sales numbers they are likely to get from any smartphone manufacturer this quarter — IDC released the chart at right, dutifully updated with the new iPhones sales number (51 million).

“Apple posted record shipment volume during 4Q13,” according to IDC’s press release, “driven primarily by the addition of multiple countries offering the iPhone 5S and 5C, and sustained demand from its initial markets that saw these models launch at the end of 3Q13. Still, Apple had the lowest year-on-year increase of all the leading vendors. Now that Apple has finally arrived at China Mobile, it remains to be seen how much Apple will close the gap against Samsung in 2014.”

Consumer Intelligence Research Partners (CIRP) followed early Thursday with a pair of charts focused on  Apple’s best market: The U.S.



“Apple’s market share rebounded nicely from the previous quarter, when it had only one-third of total US sales,” said CIRP’s Josh Lowitz. “Conversely, Samsung’s share decreased to under one-third, from 38% in the previous quarter. Clearly, the launch of the iPhone 5S and 5C helped Apple sales in the quarter.”

The report from Canalys, which tracks global market shares, arrived just before noon:



“Android’s dominance grew with the platform running on 79% (785 million) of the devices shipped in 2013, up from 68% in 2012. Conversely, Apple’s iOS share fell from 20% to 15%, despite shipments increasing to 154 million…. Contrary to what it achieved in 2013 as a whole, Apple gained market share in Q4, rising from 13% to 17% sequentially, chiefly at Samsung’s expense. Samsung itself achieved a market share that was flat on Q4 a year ago at 29%, but down from 34% sequentially.”

Canalys’s take-home message was the one that got traction on Techmeme:

Android on 80% of smart phones shipped in 2013

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

He was coding at 12 and became one of Google’s youngest ever CMOs—but now says Gen Z are better off ice skating than learning to code
SuccessCareers
He was coding at 12 and became one of Google’s youngest ever CMOs—but now says Gen Z are better off ice skating than learning to code
By Orianna Rosa RoyleApril 14, 2026
52 minutes ago
Mortgage rates today, April 14, 2026
Personal Financemortgages
Mortgage rates today, April 14, 2026
By Glen Luke FlanaganApril 14, 2026
55 minutes ago
Current refi mortgage rates report for April 14, 2026
Personal Financemortgage rates
Current refi mortgage rates report for April 14, 2026
By Glen Luke FlanaganApril 14, 2026
55 minutes ago
Current ARM mortgage rates report for April 14, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for April 14, 2026
By Glen Luke FlanaganApril 14, 2026
55 minutes ago
Most of Wall Street points to high oil prices as the driver of inflation. A maverick Johns Hopkins economist says they’re chasing the wrong culprit
EconomyU.S. economy
Most of Wall Street points to high oil prices as the driver of inflation. A maverick Johns Hopkins economist says they’re chasing the wrong culprit
By Shawn TullyApril 14, 2026
56 minutes ago
Donald Trump walks outside, putting a fist in the air.
PoliticsTariffs
Tariffs are the new normal, and now most CEOs expect the import taxes to outlast the Trump administration, PwC report finds
By Sasha RogelbergApril 14, 2026
2 hours ago

Most Popular

Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
17 hours ago
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Fortune EditorsApril 12, 2026
2 days ago
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
2 days ago
Current price of oil as of April 13, 2026
Personal Finance
Current price of oil as of April 13, 2026
By Fortune EditorsApril 13, 2026
19 hours ago
U.S. naval blockade on Iran will trigger a currency devaluation spiral and hyperinflation, potentially ending the war more quickly, analyst says
Economy
U.S. naval blockade on Iran will trigger a currency devaluation spiral and hyperinflation, potentially ending the war more quickly, analyst says
By Fortune EditorsApril 13, 2026
16 hours ago
As the U.S. Navy attempts to take control of the Strait of Hormuz today, Trump asks the Pope to shut up
Politics
As the U.S. Navy attempts to take control of the Strait of Hormuz today, Trump asks the Pope to shut up
By Fortune EditorsApril 13, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.