• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

As the World Wide Web Turns 30, Its Inventor Explains 3 Ways It Went Wrong—and How to Fix It

By
Kevin Kelleher
Kevin Kelleher
Down Arrow Button Icon
By
Kevin Kelleher
Kevin Kelleher
Down Arrow Button Icon
March 11, 2019, 7:29 PM ET

Happy Birthday, World Wide Web. It was 30 years ago that British engineer Sir Tim Berners-Lee effectively created the medium that has made communication instantaneous and cheap, spawned a generation of content surfers, launched many a billion-dollar business, and upended nearly every industry.

To celebrate, Berners-Lee wrote a somber reflection on where the web—which along the way lost its early capitalization—is today. “The web has become a public square, a library, a doctor’s office, a shop, a school, a design studio, an office, a cinema, a bank, and so much more,” he wrote, but it is also rife with “dysfunction.” He then called on governments, companies, and users alike to unite in combatting those problems before they get worse.

“While the web has created opportunity, given marginalized groups a voice, and made our daily lives easier, it has also created opportunity for scammers, given a voice to those who spread hatred, and made all kinds of crime easier to commit,” Berners-Lee wrote, before outlining each of the three areas of dysfunctions in more detail:

  • Deliberate, malicious intent, such as state-sponsored hacking and attacks, criminal behavior, and online harassment.

  • System design that creates perverse incentives where user value is sacrificed, such as ad-based revenue models that commercially reward clickbait and the viral spread of misinformation.

  • Unintended negative consequences of benevolent design, such as the outraged and polarized tone and quality of online discourse.

Berners-Lee created the World Wide Web while working as a fellow at CERN in 1989. His insight was to combine hypertext, or software that connected different documents with a mouse click, with the nascent Internet. On March 11, 1989, Berners-Lee submitted to CERN a proposal for an information-management system that would build a hypertext system on the distributed computers then linked by the Internet.

Google-Doodle-World-Wide-Web
Google Doodle celebrates the 30th anniversary of the World Wide Web on March 12, 2019.

The rest, as they say, is history. In recent years, the web’s problems seem to have begun outweighing its benefits, with executives from giants like Facebook and Googlesummoned before regulators to address concerns. While regulators in Europe are beginning to enact laws to control the problems of digital content, some U.S. politicians are starting to call for breaking up the powerful giants.

At last year’s Web Summit conference, Berners-Lee and the Web Foundation, a group formed to address the challenges facing the web, unveiled a set of core principles for governments, companies and people to follow in an effort to curb the Internet’s more damaging effects. The principles concerned universal access, building strong and respectful communities, and protecting privacy and personal data.

It's up to us: https://t.co/cw39fNVZoM#Web30#ForTheWebpic.twitter.com/VObBIPxeOj

— Tim Berners-Lee (@timberners_lee) March 12, 2019

Berners-Lee’s reflection on the web’s 30th birthday urged everyone involved with the web to embrace those core principles.

“The web is for everyone and collectively we have the power to change it,” Berners-Lee wrote. “Given how much the web has changed in the past 30 years, it would be defeatist and unimaginative to assume that the web as we know it can’t be changed for the better in the next 30. If we give up on building a better web now, then the web will not have failed us. We will have failed the web.”

About the Author
By Kevin Kelleher
See full bioRight Arrow Button Icon

Latest in

A drill pad is positioned at Critical Metals' Tanbreez Project in Greenland during a drilling campaign.
EnergyRare Earth Metal
In race to end China’s chokehold on critical minerals the U.S. needs all the friends it can get
By Jordan BlumDecember 9, 2025
23 minutes ago
Mark Zandi, chief economist at Moody's Analytics, pictured in May 2023, warns of record debt issuance by AI companies during an infrastructure boom.
Big TechTech
Borrowing by AI companies represents a ‘mounting potential threat to the financial system,’ top economist says 
By Nino PaoliDecember 9, 2025
25 minutes ago
Personal Financemortgages
Current mortgage rates report for Dec. 9, 2025: Rates tick up slightly
By Glen Luke FlanaganDecember 9, 2025
26 minutes ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Dec. 9, 2025
By Glen Luke FlanaganDecember 9, 2025
26 minutes ago
Personal Financemortgage rates
Current refi mortgage rates report for Dec. 9, 2025
By Glen Luke FlanaganDecember 9, 2025
26 minutes ago
Man in dark jacket sitting on a chair
AIBrainstorm AI
Amazon’s new Alexa aims to detangle household chaos, like who fed the dog and the name of that restaurant everyone wanted to try
By Amanda GerutDecember 9, 2025
59 minutes ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
3 days ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
13 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
13 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
3 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
5 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.