• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Summer camps remain a battleground over what it means to be American

2

Current price of oil as of July 13, 2026

3

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

1

Summer camps remain a battleground over what it means to be American

2

Current price of oil as of July 13, 2026

3

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
RetailStarbucks

Starbucks Has a New ‘Cloud’ Drink—and a New Celebrity Ambassador

By
Emily Price
Emily Price
Down Arrow Button Icon
By
Emily Price
Emily Price
Down Arrow Button Icon
March 5, 2019, 2:56 PM ET
Add Fortune on Google for similar content.

The original macchiato was introduced to the Starbucks menu in the late 1980s. Now, It’s getting a twist and some help in the promotions department from Ariana Grande.

Starbucks’ latest addition to its permanent menu is the Cloud Macchiato, a coffee-based drink inspired by the Spanish drink leech merengada and made with “Cloud powder,” which includes egg white powder to give the drink a meringue-like texture.

“The original Spanish beverage combines cinnamon and lemon zest, with a frothy texture which inspired us to reinvent the beverage as a macchiato,” said Erin Marinan, from Starbucks research and development team. “The texture of the Cloud Macchiato is luxurious and by adding espresso and our Starbucks signature caramel cross-hatch, we’re making it ours and opening up even more ways we can bring new beverage experiences to our customers.”

The cloud macchiato comes in two flavors: caramel and cinnamon. Grande tweeted out an images the Cloud Macchiato and of herself Tuesday wearing the Starbucks’ signature green apron, adding the hashtag “StarbucksAmbassador.”

“We’ve long been fans of Ariana Grande’s and were excited to work with her to celebrate our shared love of clouds,” a Starbucks spokesperson told CNN.

https://twitter.com/ArianaGrande/status/1102932362860597248

Introducing new Iced Cloud Macchiatos in Caramel and Cinnamon. So light and fluffy they’re basically a cloud in a cup. 🌬☁️#CloudMacchiato

*Cloud foam contains egg whites pic.twitter.com/TyiAGKgGQO

— Starbucks (@Starbucks) March 5, 2019

The drink is Starbucks’ latest attempt to capture customers through new offerings and partnerships. In 2014, Starbucks partnered with Oprah Winfrey to create the Teavana Oprah Cinnamon Chai Tea Latte.

Starbucks has also announced plans to roll out 10 Starbucks Reserve stores this year. The high-end versions of the coffee chain offer a more artisanal experience than its traditional stores. In 2016, then-CEO Howard Shultz said that he wanted to open 1,000 Reserve stores. In recent years, current CEO Kevin Johnson has said that number was an “aspiration” and that the rollout will start much smaller.

About the Author
By Emily Price
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

Topgolf CEO David McKillips
C-SuiteSports
Topgolf’s CEO thinks the sport’s next star could get their start at one of its driving ranges
By Catherina GioinoJuly 14, 2026
3 hours ago
camera
Arts & EntertainmentGen Z
Gen Z’s analog obsession is reviving a film camera market that digital killed
By Rotem Rozental and The ConversationJuly 14, 2026
14 hours ago
ph
North AmericaDEI
Summer camps remain a battleground over what it means to be American
By Seth T. Kannarr, Derek H. Alderman and The ConversationJuly 13, 2026
1 day ago
e
Arts & EntertainmentSocial Media
American influencers turn Erling Haaland into the World Cup’s breakout brand
By Kaitlyn Huamani and The Associated PressJuly 13, 2026
1 day ago
German carmakers are suffering some of their worst declines ever in China as Q2 sales plunge 30%-41%
AsiaAutos
German carmakers are suffering some of their worst declines ever in China as Q2 sales plunge 30%-41%
By Chan Ho-Him and The Associated PressJuly 11, 2026
3 days ago
A 12-person PR firm represents De Niro, Pacino, and billion-dollar clients. Its founder says the secret is staying small
SuccessPublic relations
A 12-person PR firm represents De Niro, Pacino, and billion-dollar clients. Its founder says the secret is staying small
By Sydney LakeJuly 11, 2026
3 days ago

Most Popular

Summer camps remain a battleground over what it means to be American
North America
Summer camps remain a battleground over what it means to be American
By Seth T. Kannarr, Derek H. Alderman and The ConversationJuly 13, 2026
1 day ago
Current price of oil as of July 13, 2026
Personal Finance
Current price of oil as of July 13, 2026
By Joseph HostetlerJuly 13, 2026
1 day ago
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergJuly 12, 2026
2 days ago
Current price of silver as of Monday, July 13, 2026
Personal Finance
Current price of silver as of Monday, July 13, 2026
By Joseph HostetlerJuly 13, 2026
1 day ago
Current price of gold as of July 13, 2026
Personal Finance
Current price of gold as of July 13, 2026
By Danny BakstJuly 13, 2026
1 day ago
Current price of silver as of Tuesday, July 14, 2026
Personal Finance
Current price of silver as of Tuesday, July 14, 2026
By Joseph HostetlerJuly 14, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.