• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Your Avocado Toast Is Getting More Expensive. Blame the Healthy Fats Trend

By
Natasha Bach
Natasha Bach
Down Arrow Button Icon
By
Natasha Bach
Natasha Bach
Down Arrow Button Icon
February 25, 2019, 11:09 AM ET

It’s not your imagination. Food you love with healthy fats are getting more expensive.

The Wall Street Journal reports the average price for avocados, butter, olive oil, and salmon have all increased as much as 60% since 2013. Meanwhile, the price of staples such as corn, soybeans, and wheat has remained more or less the same or dropped.

There are a number of factors at play.

Consumers across much of the world—not just in Western countries as has been in the past—are eating more food high in natural fats. It’s also not easy to ramp up food production to match growing demand.

Olives, for example, require adequate land and can only be grown under certain conditions. The WSJ also notes that recent droughts in California have posed an added challenge to growers. Almonds and avocados can also only be grown in particular areas and take several years to start producing fruit.

While butter consumption has increased—particularly consumption of European-style butter—manufacturers are reluctant to make enough to meet demand. The byproduct of butter is skim milk, which does not fetch high prices as, say, cheese or cream. Farmers are therefore producing less butter, leading to shortages of European-style butter and pushing prices up. The price of butter from New Zealand grew by 50% between 2012 and last year.

Environmental concerns are also at play in each of these industries, but it is perhaps most pronounced among salmon fisheries. The Norwegian and Scottish governments, for example, have limited the creation of new salmon farms due to farming difficulties and problems with sea lice, which can hurt the fish population.

Until the demand plateaus, don’t expect healthy fat food prices to drop any time soon.

About the Author
By Natasha Bach
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

trump
EuropeWhite House
Donald Trump Jr. says ‘the biggest names’ think Europe is a ‘disaster’ that needs to be fixed
By The Associated PressApril 8, 2026
1 hour ago
Top CD rates from major banks April 8, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on April 8, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerApril 8, 2026
2 hours ago
Current price of Ethereum for April 8, 2026
Personal FinanceEthereum
Current price of Ethereum for April 8, 2026
By Joseph HostetlerApril 8, 2026
2 hours ago
Current price of Bitcoin for April 8, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for April 8, 2026
By Joseph HostetlerApril 8, 2026
2 hours ago
agent
AIAI agents
What do you do when your AI agent hallucinates with your money?
By Nick LichtenbergApril 8, 2026
2 hours ago
Current price of gold as of April 8, 2026
Personal Financegold prices
Current price of gold as of April 8, 2026
By Danny BakstApril 8, 2026
2 hours ago

Most Popular

Artemis II’s astronauts are on their way home—a six-figure salary but no overtime or hazard pay awaits them back on Earth
Success
Artemis II’s astronauts are on their way home—a six-figure salary but no overtime or hazard pay awaits them back on Earth
By Fortune EditorsApril 7, 2026
24 hours ago
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
Energy
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
By Fortune EditorsApril 7, 2026
18 hours ago
The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
Politics
The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
By Fortune EditorsApril 5, 2026
3 days ago
Lowe’s is investing $250 million to train plumbers, carpenters, and electricians as its CEO says skilled trades are ‘critical to the future’
Success
Lowe’s is investing $250 million to train plumbers, carpenters, and electricians as its CEO says skilled trades are ‘critical to the future’
By Fortune EditorsApril 7, 2026
1 day ago
MacKenzie Scott's latest donation takes her HBCU giving to well over $1 billion
Success
MacKenzie Scott's latest donation takes her HBCU giving to well over $1 billion
By Fortune EditorsApril 7, 2026
24 hours ago
Sam Altman and Vinod Khosla agree: AI will break the economy. Their fix is no income tax for most Americans
AI
Sam Altman and Vinod Khosla agree: AI will break the economy. Their fix is no income tax for most Americans
By Fortune EditorsApril 7, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.