• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

One-Third of Eligible Voters in the U.S. Will be Non-White in 2020, Research Says

By
Natasha Bach
Natasha Bach
By
Natasha Bach
Natasha Bach
January 30, 2019, 1:21 PM ET

The 2020 presidential election is more than a year away, but the electorate is coming into view—and it’s more diverse than ever.

One-third of eligible voters will be non-white in 2020, according to new data from Pew Research Center.

Latinos will be the largest minority group in the electorate, surpassing African-Americans for the first time. Pew projects that Latinos will account for around 32 million eligible voters, or 13% of the electorate, up from 7% in the 2000 election. There will be 30 million African-American voters, meanwhile, remaining at a constant share of about 12% since 2000. Asians will also constitute a larger share of the voting population, reaching approximately 11 million—more than double the 5 million eligible in 2000.

The increased share of minority voters is at least partially driven by immigration. One in 10 eligible voters in 2020 will have been born outside of the U.S., the highest share in at least 50 years.

The change is also hastened by Generation Z, many of whom will be voting for the first time in 2020. Generation Z, or those born after 1996, is the most ethnically diverse in American history—only 55% of the generation is white.

About the Author
By Natasha Bach
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.