• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

2

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

3

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

1

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

2

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

3

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
MPWMost Powerful Women

Milk Bar Founder: Don’t Stop Believing

Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
December 12, 2018, 12:13 AM ET
Add Fortune on Google for similar content.

After all these years, she still gets nervous.

Ten years after opening her first Milk Bar, two-time James Beard Award-winning chef and founder of the surprisingly high-tech dessert empire Christina Tosi still sweats the sweet stuff.

Whether she’s opening a new store, as she did recently in LA, inventing a perfect new cookie, or walking on stage at Fortune‘s Most Powerful Women Next Gen Summit in Laguna Niguel, Calif. on Tuesday, Tosi still feels the pain.

“You know, not sleeping, feeling nauseous … I question everything,” Tosi told Fortune’s Beth Kowitt. “I was just raised to never take anything for granted and be on my toes.”

Tosi had a long career in upscale fine dining before she branched out on her own, and the experience was a long, slow exercise in finding herself. “My style is accessibility and shareability,” she says about both the food she makes and the business she’s building. “I did the gut check thing and knew that [fine dining] just wasn’t me.”

But working in the most extraordinary kitchens in the restaurant game helped her hone her skills and find her way. “If my place didn’t exist, it was my job to find a place where I belonged,” she said.

When asked about the challenges and failures that have informed her success, she recalled her first attempt to get big-money investors.

“I started Milk Bar with a small amount of money that David [Chang of the restaurant chain Momofuku] loaned me,” she said. Eight years later, she realized the food business world had changed in ways that would leave Milk Bar behind if she didn’t find smart investment.

Cue culture shock all around.

“I’m a woman and we sell dessert, which is about the girliest thing possible,” she said. “I wasn’t prepared for what a challenge it would be to sit in a room with a bunch of men … questioning my vision and my answers.”

While it was her biggest challenge, it was also her biggest life lesson.

“Never let someone else’s opinion about you quiet the voice that’s deep inside you,” she said.

About the Author
Ellen McGirt
By Ellen McGirt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

bernie
PoliticsBook Excerpt
Bernie Sanders told me exactly why he had to run. The Democratic Party still isn’t listening
By Tad DevineJuly 7, 2026
3 hours ago
Indra Nooyi sitting in a chair behind a red background.
SuccessCareers
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
23 hours ago
p
PoliticsPope
Pope Leo marks July 4 at migrant graves, not U.S. celebrations
By Nicole Winfield, Andrea Rosa and The Associated PressJuly 4, 2026
3 days ago
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
EnergyNuclear
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
By Jordan BlumJuly 4, 2026
3 days ago
JPMorgan built a pipeline of female CEO candidates that was the envy of Wall Street. How did it fall apart?
MPWMost Powerful Women
JPMorgan built a pipeline of female CEO candidates that was the envy of Wall Street. How did it fall apart?
By Emma HinchliffeJuly 4, 2026
3 days ago
Most cancer philanthropy funds research. This winery cofounder is paying for the caregivers and chair lifts families can’t afford
Successphilanthropy
Most cancer philanthropy funds research. This winery cofounder is paying for the caregivers and chair lifts families can’t afford
By Sydney LakeJuly 3, 2026
4 days ago

Most Popular

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
2 days ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
23 hours ago
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
3 days ago
Current price of oil as of July 6, 2026
Personal Finance
Current price of oil as of July 6, 2026
By Joseph HostetlerJuly 6, 2026
1 day ago
Current price of silver as of Monday, July 6, 2026
Personal Finance
Current price of silver as of Monday, July 6, 2026
By Joseph HostetlerJuly 6, 2026
1 day ago
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
Politics
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
By Catherina GioinoJuly 6, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.