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The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

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The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

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'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

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Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Apple Watch

Spotify Is Rolling Out Its Official Apple Watch App This Week

By
Kevin Kelleher
Kevin Kelleher
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By
Kevin Kelleher
Kevin Kelleher
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November 13, 2018, 5:49 PM ET
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Spotify is delivering on its promise to release a music-streaming app for the Apple Watch after testing a beta version of the app earlier this month.

With the new app, Spotify users can use an Apple Watch to control music, favorite songs playing on a connected iPhone, and choose which device to play songs on. Some features are still missing, however, such as downloading songs to play offline. And Apple Watches with built-in 4G LTE can’t stream music to wireless headphones, a feature that would appeal to music-loving runners.

Part of the appeal Apple imagined the Watch having was to avoid having to pull a smartphone out of a pocket to control an app’s functions. Streaming music is tailor-made for such a device, as listeners frequently want to change volume, switch tracks, or move around playlists.

“With this new app, users can enjoy an improved experience with better control and the ability to seamlessly connect to your speakers or devices,” Spotify said in a statement announcing the app. “The new integration with Apple Watch makes accessing your recently played songs simple, even with your phone in your pocket.”

Spotify is the most popular music app, with more than 190 million users. Apple Music has been growing quickly, however, having a user base of more than 50 million users. Releasing a Spotify app for the Apple Watch may strengthen the music service’s appeal among Apple’s loyal customers.

Spotify said it will be rolling out the new app to Apple Watch owners during the coming week. Spotify users will need to install the latest iPhone version of Spotify from the App Store.

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