• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem

1

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
Commentary

Stop Trying to Make the Foldable Phone Happen

By
David Meyer
David Meyer
Down Arrow Button Icon
By
David Meyer
David Meyer
Down Arrow Button Icon
November 1, 2018, 7:31 AM ET
SPAIN-TELECOM-MOBILE-WORLD-CONGRESS
Picture shows the new ZTE's dual screens foldable smartphone AXON M on the first day of the Mobile World Congress (MWC) on February 26, 2018 in Barcelona. (Photo credit: JOSEP LAGO/AFP/Getty Images)The Mobile World Congress, the world's biggest mobile fair, is held in Barcelona from February 26 to March 1. / AFP PHOTO / Josep LAGO (Photo credit should read JOSEP LAGO/AFP/Getty Images)Josep Lago—AFP/Getty Images
Add Fortune on Google for similar content.

Folding screens are the flying cars of the mobile phone world—forever just around the corner but not quite here yet; kind of an interesting idea, but do people really need or want them?

The era of the folding smartphone screen was declared imminent in 2013, 2014, 2015, 2016 and 2017, and now it’s apparently looming yet again. The Wall Street Journal notes a slew of patents and release plans from several manufacturers, and The Verge reports a new demo from a company called Royole Corporation.

Here’s that demo. Bear in mind this seems to be a prototype, not a finished product:

https://twitter.com/UniverseIce/status/1057568515324952577

For smartphone manufacturers, the desire to deploy foldable screens is perfectly understandable. Handsets have become commoditized like PCs before them. Yes, the bezels around screens are shrinking and many phones sport notches now, but this is not innovation so much as refinement.

Top-of-the-line smartphones may be getting pricier, but there’s hardly anything they can do that a far cheaper mid-range phone cannot—those price bumps are more about premium branding than anything else, though camera quality is a significant factor these days. Each new phone is more powerful than the last, but this improvement is only really meaningful for a relatively small segment of users who engage in hardcore gaming. Even cheap phones are powerful enough for most apps.

So, to set their devices apart, manufacturers want to adopt new gimmicks, such as foldable screens. The Journal suggests there’s also a tie-in with the much-hyped rollout of 5G networks, which will accelerate “a boom in consumption of video, virtual reality and other visually engaging media,” but virtual reality needs goggles rather than screens, and today’s 4G networks are already pretty capable on the video-streaming front.

Bendable displays have actually been viable for quite some time, but they present some inherent problems. Longevity is one: you may be able to bend a screen effectively, but can you do so over a couple of years without the thing breaking or wearing out? What happens if you drop or sit on it—will it break more easily than a regular phone?

Bulkiness is another issue. There is an unmistakable trend in phone design toward greater thinness, even if it comes at the expense of battery life (indeed, one of the benefits of ever-larger phone screens is that they allow for bigger batteries without needing greater depth.) If they are not to be unfeasibly fragile, foldable smartphone screens will necessarily result in a bulkier end product that won’t sit so easily in jeans pockets.

The biggest problem, though, is this: do people actually want a foldable smartphone screen? The evidence provided by one already-released product, ZTE’s Axon M, is not promising. As one review noted, videos are only slightly larger despite the doubled-up screen, and the whole thing seems to be lacking a practical point. “The Axon M isn’t something any sane person should buy,” read another review. According to the Journal, the device “sold poorly.”

That’s just one product, of course, so perhaps it is unfair to condemn the entire category on the basis of its apparent failure. But it remains far from clear why foldable smartphone screens should succeed. Standard smartphone screens have already become so large as to cannibalize the market for smaller tablets—note that Apple hasn’t updated the iPad mini since 2015—so if someone really needs to jump to a larger screen size, a standard-sized tablet seems to be the logical choice. They’re not very expensive these days.

Yes, you may soon see manufacturers trying to sell you a phone with a foldable screen, but push does not equate to pull. If it did, 3D TVs would still be a thing.

About the Author
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Commentary

t
CommentaryTariffs
Trump’s third tariff tantrum piles more dizzying distractions on top of ever-spiraling failures
By Jeffrey Sonnenfeld and Steven TianJuly 22, 2026
11 hours ago
orson
CommentaryOpenAI
We got California to intervene about OpenAI’s corporate switch from nonprofit status. It’s time for the SEC to come to the table
By Orson Aguilar and Catherine BracyJuly 22, 2026
12 hours ago
ls
Commentarybooks
Confessions of an award-winning AI memoirist — the ‘slop’ debate isn’t really about good writing, and you know it
By Luke StoffelJuly 22, 2026
13 hours ago
b
Commentarythe future of work
Manpower President: The future of work question that even CEOs can’t answer
By Becky FrankiewiczJuly 22, 2026
13 hours ago
k
Commentarypower
What I keep hearing from Fortune 500 CEOs: ‘We have no idea what we’re actually paying for power’
By Kiran BhatrajuJuly 21, 2026
2 days ago
Bolt CEO Ryan Breslow
CommentaryHuman resources
The CEO who fired HR was right. About the wrong thing.
By KeyAnna SchmiedlJuly 21, 2026
2 days ago

Most Popular

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
1 day ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
2 days ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
1 day ago
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
8 hours ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
1 day ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.