• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Techearnings

Apple’s Market Cap Falls Briefly Below $1 Trillion After Warning of Weaker-than-Expected Holiday Sales

By
Kevin Kelleher
Kevin Kelleher
Down Arrow Button Icon
By
Kevin Kelleher
Kevin Kelleher
Down Arrow Button Icon
November 1, 2018, 7:25 PM ET

Apple’s warning to investors that its holiday sales could come in below Wall Street forecasts caused the stock to fall as much as 7.5% late Thursday, pushing the company’s market cap below the $1 trillion level.

Apple’s stock first surpassed the $1 trillion mark on Aug. 2 and has held above that level since then. According to Nasdaq, Apple has 4.83 billion shares outstanding. In after-hours trading Thursday, Apple’s stock fell as low as $205.50 a share, 7.5% below the closing price of its stock during active trading Thursday and low enough to give Apple a market cap of $992.5 billion.

The company said revenue in the fourth-quarter, typically Apple’s busiest because of the holiday season, could come in below analyst expectations.

Apple’s revenue rose 20% to $62.9 billion while net income came in at $2.91 a share. Both surpassed analyst estimates, which is often good news for investors. This time, however, the focus was put on Apple’s outlook, amid broader concerns that economic growth may slow down in coming quarters.

In the current quarter, Apple said its revenue would come in between $89 billion and $93 billion. Analysts had forecast revenue of $93 billion.

Another point of concern was that the iPhone, which makes up 60% of Apple’s revenue, saw shipments of 46.9 million units last quarter, below Wall Street’s forecast of 47.5 million. Because demand for Apple’s newer, and more expensive, iPhones was high, iPhone revenue came in at $37.2 billion, above the consensus forecast of $35.6 billion.

Adding to investor uncertainty, Apple said starting next quarter they will stop disclosing how many iPhones, iPads, and Macs they sold.

In an interview with Reuters, Apple CEO Tim Cook blamed the cautious guidance in the current quarter on weakness in emerging markets and uncertainty about Apple’s ability to keep up with demand for its newer products.

Apple is “seeing some macroeconomic weakness in some of the emerging markets,” Cook told Reuters. In addition, he said, foreign exchange rates would have a $2 billion negative impact on Apple’s sales forecast. Cook said he wasn’t sure whether Apple can meet demand for the new iPhones, Watches, iPads, and Macs that have been released in recent weeks.

Apple made stock history by becoming the first U.S. company and the second company overall (after China’s Petrochina) to attain a market value of $1 trillion. Amazon briefly joined Apple into that elite club but has since lost more than 20% of its value.

In late trading, Apple recovered somewhat to $207.8 a share, enough to return it to a $1 trillion market cap. Stock moves in after-hours trading can be volatile because trading is more illiquid than during official trading sessions. It’s possible Apple’s stock will open with a market cap above $1 trillion once the markets open.

About the Author
By Kevin Kelleher
See full bioRight Arrow Button Icon

Latest in Tech

AIchief executive officer (CEO)
Microsoft AI boss Suleyman opens up about his peers and calls Elon Musk a ‘bulldozer’ with ‘superhuman capabilities to bend reality to his will’
By Jason MaDecember 13, 2025
9 hours ago
InvestingStock
There have been head fakes before, but this time may be different as the latest stock rotation out of AI is just getting started, analysts say
By Jason MaDecember 13, 2025
14 hours ago
Politicsdavid sacks
Can there be competency without conflict in Washington?
By Alyson ShontellDecember 13, 2025
15 hours ago
InnovationRobots
Even in Silicon Valley, skepticism looms over robots, while ‘China has certainly a lot more momentum on humanoids’
By Matt O'Brien and The Associated PressDecember 13, 2025
17 hours ago
Sarandos
Arts & EntertainmentM&A
It’s a sequel, it’s a remake, it’s a reboot: Lawyers grow wistful for old corporate rumbles as Paramount, Netflix fight for Warner
By Nick LichtenbergDecember 13, 2025
21 hours ago
Oracle chairman of the board and chief technology officer Larry Ellison delivers a keynote address during the 2019 Oracle OpenWorld on September 16, 2019 in San Francisco, California.
AIOracle
Oracle’s collapsing stock shows the AI boom is running into two hard limits: physics and debt markets
By Eva RoytburgDecember 13, 2025
22 hours ago

Most Popular

placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
2 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
2 days ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.