By Alan Murray and David Meyer
October 5, 2018

Good morning.

Elon Musk won’t give up. Yesterday, he returned to Twitter, days after signing a settlement with the SEC, to mock the agency as the “Shortseller Enrichment Commission.” That’s despite the fact that his earlier Twitter romp, saying he had “funding secured” for a $420 a share private equity buyout, was about as open-and-shut a case of using false information to move markets as one can imagine. Whoever agrees to become the next chairman of Tesla is going to have a hell of a job on their hands. This guy will not be contained.

Separately, the folks at FleishmanHillard have a report out this morning saying that 61% of “engaged” consumers believe it is important for companies to express their views on key social issues. Among millennials, that number increases to 75%. And the report suggests a majority of those consumers will adjust their buying habits accordingly. “People are making purchase decisions based on whether they agree or don’t agree with the positions of a company,” said Kristin Hollins, who leads the firm’s corporate reputation practice in the Americas. And corporate leaders are feeling the pressure. “It’s no longer really an option to stay silent.”

You can see the study here. More news below.

Alan Murray
@alansmurray
alan.murray@fortune.com

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