• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Retailgun violence

Nuns vs. Guns: How These Sisters Took on Smith & Wesson—And Won

By
David Meyer
David Meyer
Down Arrow Button Icon
By
David Meyer
David Meyer
Down Arrow Button Icon
September 26, 2018, 7:09 AM ET

A resolution proposed by nuns has won the backing of shareholders of Smith & Wesson maker American Outdoor Brands (AOBC), forcing the company to report back on its efforts to curtail gun violence.

The resolution, pitched by the Sisters of the Holy Names and Jesus and Mary, along with other members of the Interfaith Center on Corporate Responsibility, passed Tuesday. Company CEO James Debney complained afterwards that the vote was “politically motivated.”

“We are all looking for solutions to gun violence,” said Sister Judy Byron, who presented the resolution. “The shareholders who filed this proposal believe that, as a company directly implicated in these events, American Outdoor Brands is obligated to help find them.”

It wasn’t just religious groups backing the resolution. The proxies Institutional Shareholder Services (ISS) and Glass Lewis agreed, as did the investment management giant BlackRock (BLK). BlackRock also sided with the religious groups in a similar vote over at rival weapon-maker Sturm Ruger (RGR) back in May.

The nuns, who have previously conducted similar activist-shareholder campaigns over issues such as executive pay and global warming, have been planning their gun violence campaign for the last few years. After buying shares in American Outdoor and Sturm Ruger, they tried to engage management but were blanked.

For support, they turned to the likes of BlackRock, the biggest shareholder in both gun companies, which has been dealing with clients who are angry about their portfolios including gun stocks.

The Smith & Wesson resolution said it was “imperative that we assess all options for decreasing the societal impact of gun violence and mitigate financial and reputational risks for the company.” It noted overwhelming support for background checks and assault weapon bans, and highlighted the role of Smith & Wesson products in five mass shootings—including Parkland and San Bernardino—since 1984.

“Shareholders request the Board of Directors issue a report by February 8, 2019, at reasonable expense and excluding proprietary information, on the company’s activities related to gun safety measures and the mitigation of harm associated with gun products,” the proposal read, specifying evidence of monitoring of violent events, efforts to research safer guns, and assessments of the corporate reputational and financial risks that come with gun violence.

About the Author
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
2 days ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
1 day ago
placeholder alt text
Future of Work
Anthropic cofounder says studying the humanities will be 'more important than ever' and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
AI
AI can make anyone rich: Mark Cuban says it could turn 'just one dude in a basement' into a trillionaire
By Sydney LakeFebruary 7, 2026
1 day ago
placeholder alt text
Energy
Next-gen nuclear's tipping point: Meta and hyperscalers start deals with Bill Gates’ TerraPower, Sam Altman-backed Oklo, and more
By Jordan BlumFebruary 7, 2026
24 hours ago

Latest in Retail

RetailEurope
Trump’s Greenland crisis triggered a surge in apps designed to help shoppers boycott U.S. goods, though few American imports are on store shelves
By James Brooks and The Associated PressFebruary 8, 2026
5 hours ago
colorado
RetailGrocery
Grocery prices have surged 25% in Colorado since the pandemic with Kroger and Walmart sharing half the market. Enter Aldi
By Jack Buffington and The ConversationFebruary 8, 2026
8 hours ago
C-SuiteRetail
Meet the CEO taking Victoria’s Secret from ‘woke-washing’ to owning sexy again
By Emma HinchliffeFebruary 7, 2026
1 day ago
Arts & EntertainmentSuper Bowl
Many 2026 Super Bowl ads share a common theme, revealing a truth about America’s current mindset
By Mae Anderson and The Associated PressFebruary 6, 2026
2 days ago
super bowl
Arts & EntertainmentFood and drink
Your Super Bowl party can beat inflation, Wells Fargo says. Just double down on wings and guac and skip the beef
By Nick LichtenbergFebruary 6, 2026
2 days ago
A woman holds up a peace sign as she runs in the New York City Marathon.
RetailLuxury
Gen Z’s latest status symbol is running a marathon—and it’s terrible news for Gucci, Louis Vuitton, and Hermès
By Sasha RogelbergFebruary 6, 2026
3 days ago