Asmodee—also known for the diplomatic panda-feeding game Takenoko and train adventure game Ticket to Ride—was bought by another equity group, Eurazeo, for €143 million in 2014. The Financial Times estimates the deal with PAI Partners could amount to €1.2 billion, or about $1.4 billion, including debt.
Under Eurazeo, Asmodee has expanded into international markets, with operations in Europe, North America, and China. Its revenue grew 17% last year to €442 million.
The new owners are expected to broaden Asmodee’s reach into the digital world, with products in Apple’s App Store and Google Play. The company could follow a strategy similar to that of its peers—from Activision Blizzard to Lego—by developing movie or comic franchises to accompany its games.
The deal is expected to close Friday.