Univision, a media giant serving Latinos in the U.S., said it’s pulling back from its expansion into English-language digital content by exploring a sale of its Gizmodo Media Group assets and its stake in Onion Inc.
The move places 13 popular sites on the block. Gizmodo Media Group controls Gizmodo, Jezebel, Deadspin, Lifehacker, Splinter, The Root, Kotaku, Earther and Jalopnik. Univision’s stake in Onion Inc gives it partial ownership of The Onion, Clickhole, The A.V. Club and The Takeout.
In a statement, Univision said it “determined that pursuing a sale of [Gizmodo Media Group] and The Onion collectively will allow UCI to focus on its core assets” and strengthen its focus on Spanish-language programming in the U.S. The move would also help in “enabling both GMG and The Onion even greater opportunities to grow under new ownership,” Univision said.
The announcement comes a week after a report that Univision was planning to layoff or buy out as much as 15% of Onion Inc.’s workforce. Univision has previously offered buyouts at its other online properties.
Univision holds multiple online properties under its Fusion Media Group unit, which it formed in 2016 after Disney pulled out of a joint venture that operated Fusion TV. After that, the company began to beef up its digital portfolio to broaden its access to a younger audience.
In January 2016, Univision bought a 40% stake in Onion Inc. Later that summer, Univision paid $135 million for the Gawker properties in a bankruptcy auction, folding them into the Fusion Media Group. Two years later, the company is reversing course, focusing instead on its cable channels and its core sites like Univision.com.
The announcement didn’t come as a surprise to media observers. Last Friday, The Wall Street Journal reported that Univision was interested in selling its Fusion Media Group. That followed reports last fall that Univision was hoping to sell a minority stake in Fusion Media for $200 million.