• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceRobinhood

Robinhood Trading App Surpasses E*Trade in Total Users

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
May 10, 2018, 11:16 AM ET
Baiju Bhatt
Robinhood co-founder and co-CEO Baiju Bhatt at the free stock trading company's Silicon Valley headquarters.Courtesy of Robinhood

Day traders have a new favorite tool.

The number of user accounts on the Robinhood trading app has blown past E*Trade, hitting 4 million. That’s double where it was a year ago.

Robinhood, beyond its mobile-first focus, lets traders speculate in both stocks and cryptocurrencies without commissions. That has greatly increased its popularity with traders, especially millennials.

E*Trade, which has long been the preferred tool of individual stock traders, reported 3.7 million accounts at the end of March.

Robinhood officials say they expect the growth to continue as they roll out additional features in the months and years to come.

“Crypto has certainly added to our growth,” Baiju Bhatt, Robinhood co-founder and co-CEO told CNBC. “In the next couple of years I think you’ll see Robinhood looking like a full-service consumer finance company.”

Robinhood Crypto launched in February and is currently available in 10 U.S. states. The company is rapidly expanding the service to new states, securing the necessary licenses for each as fast as it can. Bhatt tells Fortune he expects the offering to roll out country-wide by the end of 2018.

The addition of crypto trading has boosted Robinhood’s valuation to $5.6 billion. The company recently raised $363 million in a Series-D investment round. It is now the second most valuable private fintech startup in the U.S. after Stripe, the online payments company.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.