• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentarydiversity and inclusion

D’Oh! Hank Azaria Did What The Simpsons Could Not

Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
April 25, 2018, 12:43 PM ET

Hank Azaria, the white actor who has long been the voice of a cartoon Indian stereotype, turned himself into an ally last night.

Azaria is the voice of Apu Nahasapeemapetilon, a character on the long-running show The Simpsons. Apu owns a Kwik-E-Mart and speaks in a stereotypical Indian accent while doing stereotypically cringe-worthy things.

Fans of the show had begun to cry foul.

FOX's "The Simpsons" - Season Twenty-Six
Apu tells Marge’s congregation how they can collect enough money to repair their church in the all-new Sky Police episode of THE SIMPSONS airing Sunday, March 8 on FOX. FOX via Getty Images
FOX via Getty Images

Many of the complaints had been crystallized in a 2017 film called The Problem With Apu, created by comedian Hari Kondabolu, a one-time Simpsons fan who explored the longevity of the insulting character. Kondabolu interviewed scores of South Asian Americans, some very famous, many of whom had been bullied by white peers in Apu’s voice. The film sparked a national conversation about how damaging the Apu character had been, particularly since he remains one of the most prominent representations of South Asian people in entertainment.

If you don’t have time for the entire film, the trailer will frame the issue – and Azaria’s role in it – quite nicely.

But in a conversation with Late Show host Stephen Colbert last night, Azaria offered a pretty good blueprint for how to admit a mistake and make it right.

.@HankAzaria addresses the controversy surrounding the character ‘Apu’ from @TheSimpsons. #LSSC #Apu #TheSimpsons pic.twitter.com/pkmYgcX4Il

— The Late Show (@colbertlateshow) April 25, 2018

“I’ve given this a lot of thought, and my eyes have been opened,” he began. “I think the most important thing is that we have to listen to South Asian, Indian people in this country when they talk about what they feel and how they think about this character.”

Azaria’s comments came just weeks after the writers tried and failed to handle the issue within an episode of The Simpsons.

They chose Lisa, the heart and moral center of the series, to address the growing controversy. “Something that started decades ago and was applauded and inoffensive is now politically incorrect,” Lisa said to the camera. “What can you do?” Her mother, Marge Simpson, also spoke to the camera. “Some things will be dealt with at a later date,” she says. “If it all,” Lisa responds.

Fans were disappointed in what reviewer Dana Schwartz termed a tepid and heartbreaking response. “The Simpsons‘ response to criticism is a cop-out in the worst way, a response of dig-in-your-heels defensiveness against an invisible threat with a spit in the face for good measure,” she writes.

But Azaria, in an ally power move, offered a way forward.

“I really want to see Indian, South Asian writers in the room, not in a token way but genuinely informing whatever new direction this character may take, including how it is voiced or not voiced,” he said. “I’m perfectly willing and happy to step aside or help transition it into something new.”

Here’s the sign that Azaria nailed it.

Thank you, @HankAzaria. I appreciate what you said & how you said it. https://t.co/Otmxygf3DP

— Hari Kondabolu (@harikondabolu) April 25, 2018

“Thank you, @HankAzaria,” tweeted Kondabolu. “I appreciate what you said & how you said it.”

 

Ellen McGirt writes Fortune’s raceAhead, a daily newsletter about race and culture.

About the Author
Ellen McGirt
By Ellen McGirt
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

abhas
CommentaryCloud
I’m Cloudera’s chief strategy officer and here’s why your $1 billion AI budget just became obsolete
By Abhas RickyFebruary 10, 2026
2 hours ago
chapman
CommentaryGender Issues
Sam Altman told me AI should be ‘an equalizing force in society.’ That’s why I’m working on the $1.6 trillion AI gender gap
By Valerie ChapmanFebruary 10, 2026
2 hours ago
women
Commentarynational debt
America is shorting one of its best assets as the $38 trillion national debt runs out of control 
By Katica RoyFebruary 10, 2026
2 hours ago
trump
CommentaryInequality
The economy isn’t K-shaped. For 87 million, people, it’s desperate and for another 46 million it’s elite
By Josh TanenbaumFebruary 10, 2026
3 hours ago
hudson
CommentaryPharmaceutical Industry
Sanofi CEO: The enterprise AI shift will reshape pharma in 2026
By Paul HudsonFebruary 10, 2026
3 hours ago
CommentaryE-commerce
Agentic commerce will reward the fastest learners, not the biggest retailers
By Simon JamesFebruary 10, 2026
10 hours ago

Most Popular

placeholder alt text
C-Suite
Meet Jody Allen, the billionaire owner of the Seattle Seahawks, who plans to sell the team and donate the proceeds to charity
By Jake AngeloFebruary 9, 2026
21 hours ago
placeholder alt text
AI
As billionaires bail, Mark Zuckerberg doubles down on California with $50 million donation
By Sydney LakeFebruary 9, 2026
24 hours ago
placeholder alt text
Economy
China might be beginning to back away from U.S. debt as investors get nervous about overexposure to American assets
By Eleanor PringleFebruary 9, 2026
1 day ago
placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
3 days ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 9, 2026
By Joseph HostetlerFebruary 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.