• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryFitbit

Commentary: How the New Fitbit for Kids Could Backfire

By
Joanna Imse
Joanna Imse
Down Arrow Button Icon
By
Joanna Imse
Joanna Imse
Down Arrow Button Icon
March 22, 2018, 2:36 PM ET

Last week, Fitbit announced the launch of the Fitbit Ace, a fitness tracker created especially for children.

As a certified eating disorder specialist, I have some concerns.

It’s a tough conundrum. According to the Centers for Disease Control and Prevention (CDC), obesity now affects one in six children and adolescents in the U.S. For many youth, diversifying food choices and increasing movement may help to promote improved health.

Conversely, it is important to consider the rise in adolescent and pediatric eating disorders, often seen starting to develop during the same age range as the Ace’s target audience. I have seen first-hand the effects that anti-obesity campaigns can have on populations who might struggle with poor body image or be at risk for developing eating disorders. According to a Common Sense Media report, more than half of girls and about one-third of boys aged 6 to 8 think their ideal weight is thinner than their current size. By age 7, one in four kids has tried dieting.

One of the main features of the Ace is its push notification system, which sends a reminder to move when the user has been sedentary for an extended period of time. While the CDC recommends that children aged 6 to 17 engage in at least 60 minutes of active movement a day, such reminders have the potential to become problematic.

My biggest concern with the device is that it gives the instruction to move without explaining why moving is important. Alerts that are pushed through the tracker might cause children to solely focus on the device’s command, rather than empowering them to intuitively listen to their bodies. Encouraging children to be active only when a device tells them to can cause children to lose their ability to recognize bodily cues such as fatigue or even pain.

Michael Chiumiento, the clinical supervisor for Walden Behavioral Care’s adolescent and family programming, worries this device sends the message that children or adolescents—who already receive mixed messages about what is considered healthy from the media—should be responsible for monitoring their own health without medical or clinical oversight.

“I think using this device to monitor children’s activity is a miss for parents,” Chiumiento told me. “It takes the responsibility of having conversations around weight, weight stigma, body image, and overall health away from the parent and onto the child to navigate for themselves.”

In my line of work, Fitbits and similar fitness tracking products can be triggering. Many of our clients focus obsessively on numbers, which can make it challenging to see big-picture goals of improving health and promoting a mindful relationship with movement.

While many people begin using a fitness tracker with the intention to improve their overall wellbeing, many shift to using this device to support disordered behaviors. Individuals often then become compulsively preoccupied with reaching a certain amount of steps. We see extreme rigidity in day-to-day fitness routines and engagement in exercise—even despite injury or sickness. If a fitness goal is not met, our clients often experience overwhelming feelings of guilt, shame, or embarrassment.

The Ace also allows for youths to set up challenges with friends, win virtual trophies, and compare their progress with others’. Though comparison and competition are a built-in aspect to most children’s developmental experiences—like moving up in grades, making a team, or winning a contest—these traits can often be key features in eating disorder presentations. Many clients treated in our clinics report experiencing a hyper awareness not only of their own body shape, weight, or meal plan, but also compared these “stats” against their peers in and out of treatment. Bringing this same level of comparison to fitness and movement may have unintended negative consequences for mental and physical health.

“While the device may intend to encourage group activity, those who are vulnerable to disordered eating behaviors may be at risk for utilizing it in a way that actually increases isolation and obsessive self-focus,” said Chiumiento.

If you do decide to purchase an Ace or similar product for your child, I would suggest open communication with them about the product and why you think it might be a positive addition to their life. And be sure to consult with medical and behavioral health providers to ensure the trackers pose no additional risks to you, your child, or the rest of your family.

We all want what is best for our children. The media is constantly bombarding us with new—and sometimes contradictory—messages of what we “should” do to reach optimal healthfulness. Some research tells us that obesity is an epidemic that needs to be treated. But there is also ample evidence disproving that weight is an indicator of health. These messages are confusing and don’t take into account what children’s bodies are already innately designed to do: live.

I’d like to propose a different narrative. Instead of enlisting yet another technological device for our children to rely on, why don’t we use movement as a way increase kids’ self-awareness, confidence, and self-esteem? Let’s encourage them to move because it feels good; not because a watch is telling them to.

Joanna Imse is the assistant program director of Walden Behavioral Care’s Amherst, Mass. clinic.

About the Author
By Joanna Imse
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

mossadegh
CommentaryMiddle East
One key difference on America and Iran, then and now: the CIA had a plan for what would happen in 1953
By Gregory F. Treverton and The ConversationMarch 4, 2026
2 hours ago
altman
Commentarydisruption
Sam Altman, Jensen Huang and the other AI kingpins only have themselves to blame for the scare rippling through the economy right now
By Kevin ManeyMarch 4, 2026
9 hours ago
wong
CommentaryLegal
Legal AI is splitting in two—and most people miss the difference
By David WongMarch 4, 2026
10 hours ago
cuban
CommentaryDrugs
Trump promised lower drug prices. Here’s how Congress virtually guaranteed the opposite
By Tony LoSassoMarch 4, 2026
11 hours ago
gen z
Commentarytourism
Millennials invented the experience economy and Gen Z is reinventing travel itself
By Nick FilatovMarch 4, 2026
11 hours ago
wolfgang
CommentaryLeadership
Europe doesn’t lack tech talent. Its leaders lack execution
By Wolfgang OelsMarch 3, 2026
1 day ago

Most Popular

placeholder alt text
Economy
Interest on the $38.8 trillion national debt has tripled since 2020, and it already costs taxpayers more than defense and Medicaid
By Nick LichtenbergMarch 2, 2026
2 days ago
placeholder alt text
Cybersecurity
Cities join Amazon in cutting ties with license-plate reader Flock following Ring's Super Bowl ad—that Flock 'didn't have anything to do with'
By Catherina GioinoMarch 3, 2026
1 day ago
placeholder alt text
Real Estate
Meet a burned out 28-year-old who pays $168 a month in China's faux Venice to retire early from her Shanghai finance gig
By Albee Zhang and The Associated PressMarch 2, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, March 3, 2026
By Joseph HostetlerMarch 3, 2026
1 day ago
placeholder alt text
Middle East
Iran’s Islamic Revolutionary Guard controls a sprawling business empire that dominates the economy
By Jason MaMarch 2, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of March 3, 2026
By Danny BakstMarch 3, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.