• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipChina

Why China Is Censoring Winnie the Pooh—And the Letter ‘N’

By
Natasha Bach
Natasha Bach
Down Arrow Button Icon
By
Natasha Bach
Natasha Bach
Down Arrow Button Icon
March 1, 2018, 5:50 AM ET

Chinese President Xi Jinping has had a fruitful five plus years in his current position.

He has overseen continued Chinese growth and China’s growing influence on the global stage. And many Chinese people have supported his leadership—but now that support might be tested.

The ruling Communist Party changed the Chinese Constitution this week, removing term limits and effectively giving Xi the ability stay in power for the foreseeable future. This move has been largely unpopular, with many drawing parallels to the rule of Mao Zedong. In fact, limits had initially been implemented precisely to avoid cult of personality leadership after Mao’s death in 1976, following a 27-year rule.

Read: China Is Said to be Cracking Down on a Cryptocurrency Loophole

And so, to cut off any dissent following the announcement, Chinese censors upped their game, keeping an even more watchful eye on anything online that could be deemed subversive.

Among the ‘subversive’ content was the English letter ‘N,’ which was apparently briefly censored. The New York Times explains that it was intended to “preempt social scientists from expressing dissent mathematically: N > 2, with ‘N’ being the number of Mr. Xi’s terms in office.”

Read: China May Abolish Term Limits, Allowing Xi to Stay in Power Indefinitely

Images of Winnie the Pooh were also blocked. The Chinese ruler has been likened to the cartoon bear in the past, with critics of Xi mocking him for having similar physical characteristics to the portly bear.

Could've expected this, but still pretty creative. First images of "king Winnie" surfacing on Weibo in response to Xi's potential indefinite rule: https://t.co/u9kL5OYGwq #XiJinping #kingwinnie pic.twitter.com/Bb6Dmy46xH

— Manya Koetse (@manyapan) February 25, 2018

The honey-loving bear was first removed from Chinese websites and social media networks in 2013, when the meme first went into circulation following a Chinese visit to the U.S. Internet users posted a side-by-side comparison of a photo of Xi and President Obama walking with an image of Winnie the Pooh and Tigger. Despite being a seemingly cute bear, Chinese censors are notorious for blocking any content that seems even mildly critical of the Chinese leader.

Winnie the Pooh gets banned from Chinese social media for looking too much like Xi Jinping https://t.co/5L4DTTPexa pic.twitter.com/KKbcAaZYzJ

— Shanghaiist (@shanghaiist) July 17, 2017

About the Author
By Natasha Bach
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Ted Turner, CNN founder, former Braves owner, and creator of the 24-hour news cycle, is dead at 87
PoliticsCNN
Ted Turner, CNN founder, former Braves owner, and creator of the 24-hour news cycle, is dead at 87
By The Associated Press, Catherina Gioino and David BauderMay 6, 2026
9 minutes ago
mcdermott
AIAI agents
Your company’s AI could delete everything in 9 seconds. ServiceNow wants to be the kill switch
By Nick LichtenbergMay 6, 2026
1 hour ago
Inside Home Depot’s marketing playbook: weather signals, influencers, and an app to drive bigger baskets
C-SuiteMarketing
Inside Home Depot’s marketing playbook: weather signals, influencers, and an app to drive bigger baskets
By Ruth UmohMay 6, 2026
2 hours ago
anis
CommentaryVenture Capital
AI, robotics, climate tech: How VCaaS helps corporations enter deep tech safely
By Anis UzzamanMay 6, 2026
2 hours ago
griffin
PoliticsNew York City
Ken Griffin says Zohran Mamdani video shocked him: ‘It took a moment to digest what I was watching’
By Nick LichtenbergMay 6, 2026
3 hours ago
huang
AISoftware
Jensen Huang on why ‘agentic’ will rewire a $50 trillion economy: ‘operated by robots, managed by more robots, and the entire factory is a robot’
By Nick LichtenbergMay 6, 2026
4 hours ago

Most Popular

A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
9 hours ago
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
Success
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
By Emma BurleighMay 5, 2026
24 hours ago
Current price of oil as of May 5, 2026
Personal Finance
Current price of oil as of May 5, 2026
By Joseph HostetlerMay 5, 2026
1 day ago
Clean energy's winning argument is the one it refuses to make
Commentary
Clean energy's winning argument is the one it refuses to make
By David CraneMay 5, 2026
1 day ago
Economists have found an answer to slowing cognitive decline: avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: avoid retiring early, study finds
By Sasha RogelbergMay 5, 2026
24 hours ago
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
Success
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
By Orianna Rosa RoyleMay 5, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.