• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipChina

Why China Is Censoring Winnie the Pooh—And the Letter ‘N’

By
Natasha Bach
Natasha Bach
Down Arrow Button Icon
By
Natasha Bach
Natasha Bach
Down Arrow Button Icon
March 1, 2018, 5:50 AM ET

Chinese President Xi Jinping has had a fruitful five plus years in his current position.

He has overseen continued Chinese growth and China’s growing influence on the global stage. And many Chinese people have supported his leadership—but now that support might be tested.

The ruling Communist Party changed the Chinese Constitution this week, removing term limits and effectively giving Xi the ability stay in power for the foreseeable future. This move has been largely unpopular, with many drawing parallels to the rule of Mao Zedong. In fact, limits had initially been implemented precisely to avoid cult of personality leadership after Mao’s death in 1976, following a 27-year rule.

Read: China Is Said to be Cracking Down on a Cryptocurrency Loophole

And so, to cut off any dissent following the announcement, Chinese censors upped their game, keeping an even more watchful eye on anything online that could be deemed subversive.

Among the ‘subversive’ content was the English letter ‘N,’ which was apparently briefly censored. The New York Times explains that it was intended to “preempt social scientists from expressing dissent mathematically: N > 2, with ‘N’ being the number of Mr. Xi’s terms in office.”

Read: China May Abolish Term Limits, Allowing Xi to Stay in Power Indefinitely

Images of Winnie the Pooh were also blocked. The Chinese ruler has been likened to the cartoon bear in the past, with critics of Xi mocking him for having similar physical characteristics to the portly bear.

Could've expected this, but still pretty creative. First images of "king Winnie" surfacing on Weibo in response to Xi's potential indefinite rule: https://t.co/u9kL5OYGwq #XiJinping #kingwinnie pic.twitter.com/Bb6Dmy46xH

— Manya Koetse (@manyapan) February 25, 2018

The honey-loving bear was first removed from Chinese websites and social media networks in 2013, when the meme first went into circulation following a Chinese visit to the U.S. Internet users posted a side-by-side comparison of a photo of Xi and President Obama walking with an image of Winnie the Pooh and Tigger. Despite being a seemingly cute bear, Chinese censors are notorious for blocking any content that seems even mildly critical of the Chinese leader.

Winnie the Pooh gets banned from Chinese social media for looking too much like Xi Jinping https://t.co/5L4DTTPexa pic.twitter.com/KKbcAaZYzJ

— Shanghaiist (@shanghaiist) July 17, 2017

About the Author
By Natasha Bach
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Leadership

Scott Anthony
Future of WorkColleges and Universities
‘They’ll lose their humanity’: Dartmouth professor says he’s surprised just how scared his Gen Z students are of AI
By Nick LichtenbergDecember 20, 2025
4 hours ago
Future of WorkGen Z
Gen Z is open minded about blue-collar work and the Fords of the economy need them — but both sides are missing each other
By Muskaan ArshadDecember 20, 2025
7 hours ago
Josie Lauducci on the front of her boat
SuccessCareers
Meet the Gen Xer who lives on a boat—she supercommutes to California every few weeks for her $100-an-hour job. Just eight shifts cover all her bills
By Preston ForeDecember 20, 2025
8 hours ago
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsDecember 19, 2025
24 hours ago
Late Apple cofounder Steve Jobs
SuccessCareers
Steve Jobs sold his Volkswagen to raise $1,300 for Apple’s first computer. He became a millionaire just two years later at 23
By Emma BurleighDecember 19, 2025
1 day ago
Yann LeCun smiles and adjusts his glasses
AIVenture Capital
AI whiz Yann LeCun is already targeting a $3.5 billion valuation for his new startup—and it hasn’t even launched yet
By Dave SmithDecember 19, 2025
1 day ago

Most Popular

placeholder alt text
Success
The scientist who helped create AI says it’s only ‘a matter of time’ before every single job is wiped out—even safer trade jobs like plumbing
By Orianna Rosa RoyleDecember 19, 2025
1 day ago
placeholder alt text
Success
As graduates face a ‘jobpocalypse,’ Goldman Sachs exec tells Gen Z they need to know their commercial impact 
By Preston ForeDecember 18, 2025
2 days ago
placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
3 days ago
placeholder alt text
AI
Meta’s 28-year-old billionaire prodigy says the next Bill Gates will be a 13-year-old who is ‘vibe coding’ right now
By Eva RoytburgDecember 19, 2025
1 day ago
placeholder alt text
Success
Billionaire who sold two companies to Coca-Cola says he tries to persuade people not to become entrepreneurs: ‘Every single day, you can go bankrupt’
By Dave SmithDecember 19, 2025
1 day ago
placeholder alt text
Economy
Sneaking unemployment rate means the U.S. economy is inching closer to a key recession indicator, says Moody’s
By Eleanor PringleDecember 19, 2025
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.