• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly

2

After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history

3

Current price of silver as of Tuesday, July 14, 2026

1

MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly

2

After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history

3

Current price of silver as of Tuesday, July 14, 2026
FinanceBitcoin

Bitcoin ‘Sect’ Stuns Online Broker With 50-Fold Jump

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
December 12, 2017, 10:53 AM ET
Add Fortune on Google for similar content.

Bitcoin futures just became a reality on Wall Street, but Sweden has been offering derivatives on the cryptocurrency for years. That gentrification has driven bitcoin trading in Scandinavia’s biggest economy to alarming levels, according to an online brokerage that facilitates the transactions.

“The euphoria is about to get totally out of hand,” said Claes Hemberg, who works as a savings adviser at Avanza AB. The firm provides a digital platform for Swedes to trade everything from shares in some of the biggest Nordic companies to more exotic products such as bitcoin exchange-traded notes.

Avanza estimates that about 30,000 Swedes have become bitcoin converts after investing via XBT Provider’s Bitcoin trackers, which are traded on Nasdaq Nordic. That’s a 50-fold increase from a year ago. In total, Swedes have invested 2.2 billion kronor ($260 million) in bitcoin, with trading on some days even supplanting household names like Hennes & Mauritz AB and Volvo AB.

Opening the door to bitcoin derivatives, as Sweden did in 2015, changed everything.

“In the past 3-4 years, you were only able to speculate in bitcoin if you were a bit of a geek, as a certain degree of digital competence was needed,” Hemberg said by phone. “But today, you can trade using your fund account.”

Like many other places, Sweden has seen investor demand for bitcoin explode in recent weeks, as the cryptocurrency moves closer to the mainstream of financial markets. At Avanza, a key worry is that its 15,000 clients speculating in bitcoin aren’t spreading their risk adequately, given the extreme volatility in pricing.

At XBT Provider by CoinShares, a Stockholm-based platform that enables trade in bitcoin and notes based on the cryptocurrency, Managing Director Laurent Kssis says “the last 30 days have been exceptional.” Trading records have been repeatedly broken “as the mainstream interest in bitcoin has been increasing.” Ryan Radloff, a principal at CoinShares, says he thinks “the next evolution of finance is just beginning and the recent rally in price reflects this.” What’s more, he expects prices to continue rising because there’s “a large number of investors” racing to get a piece of “this scarce asset.”

Eric Balchunas, an ETF analyst at Bloomberg Intelligence, says what’s going on in Sweden “shows two things. It shows the incredible demand to trade bitcoins in an ETN, exchange-traded note. The second thing it does, is it shows why the ETF structure rules.”

He also says “there’s no way this is all money from Sweden.”

The average Avanza customer has 82,000 kronor of bitcoin, which on its own doesn’t threaten an individual’s financial health, Hemberg says. But every sixth bitcoin owner holds nothing else, and that’s a risk. He draws parallels to trading in biometric-sensor maker Fingerprint Cards AB, which soared more than 1,500 percent in 2015 but has slumped almost 90 percent since then.

“It’s a bit like being part of a sect, where everyone believes in the same instrument and where no one is saying ’no,”’ Hemberg said. “They’re trading 23 times more in bitcoin than in H&M shares today and I’m getting despondent. As a savings adviser, I want people to save, not speculate.”

Total turnover in the Bitcoin Tracker One exchange-traded note was 2.73 billion kronor in November, up from about 177 million kronor in January, according to data from Nasdaq. It has surged further in December, with the average daily turnover at 504 million kronor compared with 124 million in November.

Hemberg says the craze is “absolutely” a bubble. That’s because bitcoin’s price doesn’t reflect the limited application, with only 17 stores in Stockholm actually accepting it as payment.

“I refuse to call this a currency,” Hemberg said. “That would make it sound serious, and it’s not, it’s just an instrument. You could just as well have people shopping with peanuts.”

About the Author
By Bloomberg
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Mitsubishi takes over $7.5 billion in U.S. natural gas fields from Aethon, deepening Japanese bet on LNG and the AI boom
EnergyMitsubishi
Mitsubishi takes over $7.5 billion in U.S. natural gas fields from Aethon, deepening Japanese bet on LNG and the AI boom
By Jordan BlumJuly 14, 2026
5 hours ago
Man speaks into a microphobe
Investingearnings
An SEC email address mix-up is causing confusion and threatening to disrupt its proposal to scrap quarterly reporting requirements
By Amanda GerutJuly 14, 2026
6 hours ago
What is dwelling coverage in home insurance?
Personal FinanceInsurance
What is dwelling coverage in home insurance?
By Joseph HostetlerJuly 14, 2026
10 hours ago
NYS Gov. Kathy Hochul standing at a podium
North AmericaData centers
‘New York will lead the way’: NYS Gov. Hochul’s data center moratorium includes a new model for funding AI infrastructure 
By Tatiana SatauaJuly 14, 2026
10 hours ago
Taco Bell pulls some items as parasite outbreak spreads
RetailTaco Bell
Taco Bell pulls some items as parasite outbreak spreads
By Daniela Sirtori, Lily Meier, Erinn Gardner and BloombergJuly 14, 2026
10 hours ago
‘Close to as good as it gets’: Jamie Dimon just offered another warning on bubbly markets as Wall Street had a monster quarter
BankingJPMorgan Chase
‘Close to as good as it gets’: Jamie Dimon just offered another warning on bubbly markets as Wall Street had a monster quarter
By Mia OsmonbekovJuly 14, 2026
11 hours ago

Most Popular

MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
Newsletters
MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
By Sydney LakeJuly 14, 2026
13 hours ago
After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history
North America
After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history
By Marco Quiroz-GutierrezJuly 14, 2026
12 hours ago
Current price of silver as of Tuesday, July 14, 2026
Personal Finance
Current price of silver as of Tuesday, July 14, 2026
By Joseph HostetlerJuly 14, 2026
20 hours ago
Current price of gold as of July 14, 2026
Personal Finance
Current price of gold as of July 14, 2026
By Danny BakstJuly 14, 2026
17 hours ago
United States' $39 trillion national debt will mean fewer jobs at lower wages for Gen Z, according to think tank
Economy
United States' $39 trillion national debt will mean fewer jobs at lower wages for Gen Z, according to think tank
By Eleanor PringleJuly 14, 2026
19 hours ago
'He found their weakness. It might have been sex. It might be power': Warren Buffett stunned by Epstein pull as he snubs Gates Foundation
Banking
'He found their weakness. It might have been sex. It might be power': Warren Buffett stunned by Epstein pull as he snubs Gates Foundation
By Josh Funk and The Associated PressJuly 14, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.