Prepare yourselves, foodies—2018 will be a year of sipping and munching on flowers, mushrooms, powders, and bubbles.
Whole Foods tapped its global buyers and experts—ranging from its master sommelier and global beverage buyer to its global meat buyer—to find out what they’re seeing on the ground. Expect the following items to make their way to store shelves, and very likely into your shopping basket.
The likes of matcha, maca root, cacao, and ground turmeric are now in everything from nutrition bars to soups to baked goods. For example, RXBar, which was recently acquired by Kellogg, uses a powdered egg-white protein.
Middle Eastern Cuisine
Whole Foods predicts that 2018 will be the year Middle Eastern fare will fully hit the mainstream. And consumers will look beyond the hummus, pita and falafel the company says were “entry points” into the category. Spices like harissa, cardamom, and za’atar, and dishes like shakshuka should start popping up more and more.
Consumers are demanding more information about their food than ever before and manufacturers have responded with a plethora of labels: GMO-free, responsibly grown and raised, and Fair Trade, to name just a few.
Puffed and Popped
It turns out the LaCroix craze was just the tip of the iceberg. Get ready for an explosion of sparkling drinks—whether that’s in the seltzer, water, or cold brew coffee category—that clock in at a much lower sugar count than soda.