• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Researchers Show How Simple Stickers Could Trick Self-Driving Cars

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
September 2, 2017, 12:24 PM ET

A team of researchers from four American universities has provided a troubling preview of how self-driving cars could be tricked into making dangerous mistakes. By altering street signs in ways that look innocuous to a human observer, the researchers were able to completely alter how an artificial intelligence interpreted them.

This isn’t just a matter of slapping paint across a sign. The team, whose work was first highlighted by Ars Technica, designed an attack algorithm that carefully tailors the visual “perturbations” to be applied to an existing sign. The alterations, made using standard color printing or stickers, look like either graffiti or general wear to a human. One example will be familiar to many urban drivers – stickers that change a standard Stop sign to instead read “Love Stop Hate.”

Get Data Sheet, Fortune’s technology newsletter.

But to the demonstration neural network used by the researchers, these ho-hum alterations became mind-bending hallucinations. In the most dramatic example of the bunch, a Stop sign altered with what looks like natural weathering was consistently seen by the neural network as a 45 mph speed limit sign. In another test, just four carefully-placed rectangular stickers caused a Stop sign to be seen as a speed limit sign only slightly less consistently.

Those misinterpretations could, obviously, be incredibly dangerous. And they held up under a wide variety of conditions, including different distances and viewing angles.

There are two caveats. The research has been publicly shared, but hasn’t yet been published with peer review. And the demonstration didn’t use any existing commercial self-driving or vision system – the researchers trained their own A.I. using a library of sign images. While their work is a strong proof of concept, the researchers write in an accompanying FAQ that “this attack would most likely not work as-is on existing self-driving cars.”

 

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

matrix style green screen of text behind a physical deadbolt
CybersecurityMeta
As Meta removes privacy controls, TikTok explains why it never had any
By Catherina GioinoMarch 17, 2026
50 minutes ago
amazon
RetailAmazon
Amazon goes from free fast delivery to $14.99 within the hour
By Anne D'Innocenzio and The Associated PressMarch 17, 2026
50 minutes ago
NewslettersTerm Sheet
The Google-backed AI investors nobody took seriously in 2017 just raised $220 million
By Allie GarfinkleMarch 17, 2026
2 hours ago
NewslettersFortune Tech
The day tech stood still to watch the Jensen Huang show
By Alexei OreskovicMarch 17, 2026
3 hours ago
jeff
CommentaryLeadership
AI is making productivity obsolete. The leaders who thrive next will have something machines can’t touch
By Jeff BurninghamMarch 17, 2026
3 hours ago
safstrom
CommentaryTraining
Companies are pouring billions into AI and cutting training budgets. It’s a losing strategy
By Wendi SafstromMarch 17, 2026
5 hours ago

Most Popular

placeholder alt text
Middle East
Iran's attacks have collapsed, and the trend is 'overwhelmingly positive,' analysts say. But the military side is separate from politics and markets
By Jason MaMarch 16, 2026
21 hours ago
placeholder alt text
Investing
Peter Thiel is actively convincing billionaires to abandon The Giving Pledge — and it may be working
By Jake AngeloMarch 16, 2026
20 hours ago
placeholder alt text
Politics
'No, we didn’t': DOGE staffer admits Elon Musk’s cost-cutting agency failed to reduce the federal deficit
By Sasha RogelbergMarch 16, 2026
17 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, March 16, 2026
By Joseph HostetlerMarch 16, 2026
1 day ago
placeholder alt text
Economy
The energy crisis isn’t recessionary yet, but there’s a scenario where oil prices could bring the US economy to a ‘standstill,’ Oxford Economics says
By Tristan BoveMarch 16, 2026
21 hours ago
placeholder alt text
Economy
A 'debt spiral' before a fiscal crisis: Interest on the national debt will be growing faster than GDP in just 5 years, think tank warns
By Nick LichtenbergMarch 16, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.