• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Researchers Show How Simple Stickers Could Trick Self-Driving Cars

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
September 2, 2017, 12:24 PM ET

A team of researchers from four American universities has provided a troubling preview of how self-driving cars could be tricked into making dangerous mistakes. By altering street signs in ways that look innocuous to a human observer, the researchers were able to completely alter how an artificial intelligence interpreted them.

This isn’t just a matter of slapping paint across a sign. The team, whose work was first highlighted by Ars Technica, designed an attack algorithm that carefully tailors the visual “perturbations” to be applied to an existing sign. The alterations, made using standard color printing or stickers, look like either graffiti or general wear to a human. One example will be familiar to many urban drivers – stickers that change a standard Stop sign to instead read “Love Stop Hate.”

Get Data Sheet, Fortune’s technology newsletter.

But to the demonstration neural network used by the researchers, these ho-hum alterations became mind-bending hallucinations. In the most dramatic example of the bunch, a Stop sign altered with what looks like natural weathering was consistently seen by the neural network as a 45 mph speed limit sign. In another test, just four carefully-placed rectangular stickers caused a Stop sign to be seen as a speed limit sign only slightly less consistently.

Those misinterpretations could, obviously, be incredibly dangerous. And they held up under a wide variety of conditions, including different distances and viewing angles.

There are two caveats. The research has been publicly shared, but hasn’t yet been published with peer review. And the demonstration didn’t use any existing commercial self-driving or vision system – the researchers trained their own A.I. using a library of sign images. While their work is a strong proof of concept, the researchers write in an accompanying FAQ that “this attack would most likely not work as-is on existing self-driving cars.”

 

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Sundar Pichai at the Google Event at the India AI Impact Summit
AIGoogle
Google CEO Sundar Pichai says AI spending still makes sense despite bubble fears
By Beatrice NolanFebruary 19, 2026
1 hour ago
Bill Gates speaking into a mic.
AsiaBill Gates
Bill Gates pulls out of India’s AI summit at the last minute in the latest blow to an event dogged by organizational chaos
By Beatrice NolanFebruary 19, 2026
1 hour ago
Man speaking with a blue background.
InnovationElon Musk
Elon Musk is pushing to build data centers in space. But they won’t solve AI’s power problems anytime soon
By Sharon GoldmanFebruary 19, 2026
2 hours ago
At its core, OpenClaw is an autonomous AI agent designed to act as a kind of digital employee,
AIOpenAI
Who is OpenClaw creator Peter Steinberger? The millennial developer caught the attention of Sam Altman and Mark Zuckerberg
By Eva RoytburgFebruary 19, 2026
2 hours ago
Big TechMeta
Zuckerberg on the stand amid claims Meta failed to protect kids online
By Kaitlyn Huamani, Barbara Ortutay and The Associated PressFebruary 18, 2026
11 hours ago
barr
AILabor
AI doomsday where many workers are ‘essentially unemployable’ is totally possible, Fed governor says
By Nick LichtenbergFebruary 18, 2026
12 hours ago

Most Popular

placeholder alt text
AI
Thousands of CEOs just admitted AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
By Sasha RogelbergFebruary 17, 2026
2 days ago
placeholder alt text
Personal Finance
You need $2 million to retire and 'almost no one is close,' BlackRock CEO warns, a problem that Gen X will make 'harder and nastier'
By Sydney LakeFebruary 17, 2026
2 days ago
placeholder alt text
Economy
Top Trump advisor furious about true cost of tariffs being revealed, vows to punish New York Fed for ‘worst paper’ ever in history
By Jake AngeloFebruary 18, 2026
13 hours ago
placeholder alt text
Economy
Trump crackdown drives 80% plunge in immigrant employment, reshaping labor market, Goldman says
By Nick LichtenbergFebruary 17, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, February 17, 2026
By Joseph HostetlerFebruary 17, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Wednesday, February 18, 2026
By Joseph HostetlerFebruary 18, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.