• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Researchers Show How Simple Stickers Could Trick Self-Driving Cars

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
September 2, 2017, 12:24 PM ET

A team of researchers from four American universities has provided a troubling preview of how self-driving cars could be tricked into making dangerous mistakes. By altering street signs in ways that look innocuous to a human observer, the researchers were able to completely alter how an artificial intelligence interpreted them.

This isn’t just a matter of slapping paint across a sign. The team, whose work was first highlighted by Ars Technica, designed an attack algorithm that carefully tailors the visual “perturbations” to be applied to an existing sign. The alterations, made using standard color printing or stickers, look like either graffiti or general wear to a human. One example will be familiar to many urban drivers – stickers that change a standard Stop sign to instead read “Love Stop Hate.”

Get Data Sheet, Fortune’s technology newsletter.

But to the demonstration neural network used by the researchers, these ho-hum alterations became mind-bending hallucinations. In the most dramatic example of the bunch, a Stop sign altered with what looks like natural weathering was consistently seen by the neural network as a 45 mph speed limit sign. In another test, just four carefully-placed rectangular stickers caused a Stop sign to be seen as a speed limit sign only slightly less consistently.

Those misinterpretations could, obviously, be incredibly dangerous. And they held up under a wide variety of conditions, including different distances and viewing angles.

There are two caveats. The research has been publicly shared, but hasn’t yet been published with peer review. And the demonstration didn’t use any existing commercial self-driving or vision system – the researchers trained their own A.I. using a library of sign images. While their work is a strong proof of concept, the researchers write in an accompanying FAQ that “this attack would most likely not work as-is on existing self-driving cars.”

 

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

NewslettersTerm Sheet
Exclusive: Translucent, an AI-native healthcare finance startup, raises $27 million Series A
By Allie GarfinkleMarch 11, 2026
2 hours ago
NewslettersFortune Tech
Meta’s ex AI boss is convinced his former employer is betting on the wrong technology and he just raised $1 billion to prove it
By Alexei OreskovicMarch 11, 2026
2 hours ago
hyams
CommentaryHBCUs
AI is the most important civil and human rights issue of our time — HBCUs need to be in the driver’s seat
By Chris Hyams and Meme StylesMarch 11, 2026
2 hours ago
Man in a suit and tie gesturing while talking.
BankingOracle
Oracle blows investors away with 22% ‘hyper growth’—but cash flow crunches to negative $24.7 billion
By Amanda GerutMarch 10, 2026
13 hours ago
CryptoPolymarket
Polymarket taps Palantir AI to police sports betting before it’s too late
By Jacqueline MunisMarch 10, 2026
15 hours ago
zuck
Big TechSocial Media
Big tech has defeated everything for 30 years, but for the first time faces something it can’t control: a jury
By Carolina Rossini and The ConversationMarch 10, 2026
16 hours ago

Most Popular

placeholder alt text
Economy
'This cannot be sustainable': The U.S. borrowed $50 billion a week for the past five months, the CBO says
By Eleanor PringleMarch 10, 2026
21 hours ago
placeholder alt text
Real Estate
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
By Sydney LakeMarch 9, 2026
2 days ago
placeholder alt text
Future of Work
Shark Tank's Kevin O'Leary doesn't care if you work from your basement. He just wants to know if you can ‘execute’
By Marco Quiroz-GutierrezMarch 10, 2026
1 day ago
placeholder alt text
Economy
Trump's immigration crackdown is backfiring by hurting the U.S.-born workers it was meant to help, data shows
By Sasha RogelbergMarch 10, 2026
18 hours ago
placeholder alt text
Investing
Oracle is under pressure from more than $100 billion in debt and massive layoffs as it pushes ahead with Larry Ellison’s 3-step transformation 
By Amanda GerutMarch 9, 2026
2 days ago
placeholder alt text
Politics
Washington state wants to keep employers from microchipping workers, before anyone even gets the idea
By Catherina GioinoMarch 10, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.