Hampton Creek's "egg-free" Just Mayo.
Photo: Daniel Acker—Bloomberg via Getty Images
By Beth Kowitt
August 20, 2017

A war is brewing in the grocery aisle over an existential quandary: What is the real definition of the food we eat? A new class of startups is gaining market share with plant-based alternatives to refrigerator staples like milk and meat. But trade groups and others argue that without a cow, almond milk is just “nut water,” and without eggs, vegan mayo is “pea paste.” Let the food fights commence.


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