• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

The New Mercedes Maybach Concept Is a 20-Foot-Long Convertible

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
August 19, 2017, 12:00 PM ET
A Mercedes sign is seen on the Mercedes Maybach 6 car before the Daimler annual shareholder meeting in Berlin
A Mercedes sign is seen on the Mercedes Maybach 6 car before the Daimler annual shareholder meeting in Berlin, Germany on March 29, 2017.Hannibal Hanschke REUTERS

At a private estate on Pebble Beach Golf Course in Carmel, Calif., Mercedes-Benz unveiled its latest concept car: the Mercedes-Maybach Vision 6 Cabriolet. Like the Vision Mercedes-Maybach 6 concept that the company unveiled prior to the Pebble Beach Concours d’Elegance last year, the Maybach 6 Cabriolet is an electric car that’s nearly 20 feet long, has a drive system that gets 750 horsepower, and has a range of more than 200 miles on one charge of the battery stored under its floor. It’s the same engine as its predecessor, this time in open-air form.

But you won’t be able to buy it. The car is a one-of-one example of Mercedes’ vision for the cars it’ll make in 2035 and beyond.

In terms of performance, Mercedes says the Maybach 6 Cabriolet will be able to go from zero to 60 mph in fewer than four seconds, with a top speed of 155 miles per hour. Using a special new “super” charger Mercedes has developed, the car can achieve 60 miles of range in just five minutes’ charging.

All of that would make it the most luxurious, grandest electric car on the planet. But it’s the design that really distinguishes the Maybach 6 Cabriolet. “It’s about beauty,” said Dietmar Exler, the president and CEO of Mercedes-Benz, noting that while the car will not go into full production, it’s certainly possible that, given time, it could end up on an awards stand of its own. “It’s not difficult to imagine that 30 years from now, our car might take top honors at the Pebble Beach Concours d’Elegance.”

The concept car is the first full-sized, open-top, true Maybach—not an S-Class variant, like this one—the company has produced since the Maybach Zeppelin, which the company made from 1929 to 1939. So-named for the zeppelin engines Maybach made before World War I, it was a massive hulk of a machine, weighing more than 6,000 pounds with a V12 engine.

This latest version is meant to embody classic Art Deco proportions, with a curved body, swooping sidelines, and an astonishingly long, stretched hood. A radiator-style grille across the front is inspired by the pinstriped suit. The rear is meant to look like the boat tail of a yacht, with white nappa leather that contrasts with a dark paint finish described as “nautical blue metallic.” A wooden floor inlaid with aluminum underscores the yachting connection.

The hood opens up on either side, creasing like birds’ wings in the middle. Meanwhile, the newly designed, 24-inch, light-alloy wheels feature a center lock painted in rose gold; likewise, the custom-made fabric top has been interwoven with rose gold threads.

Inside, touch controls and intelligent navigation are to linked appointment calendars and a voice-activated concierge system. The two seats are connected with long, flowing lines from the car’s center console, via the dash, and around the back of the seats. When activated, everything is illuminated in a cool, blue light.

Response to the car from the crowd of partygoers was jubilant—and a little awestruck, as men in suits and women in cashmere sweaters tried to fit the car in selfie shots. It was so long it wouldn’t all fit into one iPhone frame.

Maybe they should get used to that problem. Gorden Wagener, the chief design officer of Daimler AG, said the Vision 6 Cabriolet is just the next of many steps forward as the Maybach brand continues to expand. “We are having Mercedes Maybach as the ultimate luxury brand, and we will expand that brand,” he said. “You can’t imagine where we will be ten years from now.”

About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Suze Orman once said earning more than $800,000 would make her ‘sick to my stomach’—but that turning down Oprah Winfrey cured her self-doubt
SuccessHow I made my first million
Suze Orman once said earning more than $800,000 would make her ‘sick to my stomach’—but that turning down Oprah Winfrey cured her self-doubt
By Orianna Rosa RoyleMay 2, 2026
3 minutes ago
Photo of several people working on a presentation together
AICareers
Big Tech is shelling out up to $1 million for new hires who will never have to write a line of code
By Sydney LakeMay 2, 2026
12 minutes ago
Trump flouts lower court rulings in unprecedented display of executive power, and ‘respect for the rule of law is likely to break down’
LawDonald Trump
Trump flouts lower court rulings in unprecedented display of executive power, and ‘respect for the rule of law is likely to break down’
By Sudhin Thanawala and The Associated PressMay 2, 2026
28 minutes ago
Pope Leo XIV encourages wealthy U.S. Catholics to keep donating after Papal Foundation approves most grants in its history
PoliticsPope
Pope Leo XIV encourages wealthy U.S. Catholics to keep donating after Papal Foundation approves most grants in its history
By Nicole Winfield and The Associated PressMay 2, 2026
40 minutes ago
Federal appeals court blocks mifepristone distribution by mail in biggest jolt to abortion policy since the overturning of Roe v. Wade
Lawabortion
Federal appeals court blocks mifepristone distribution by mail in biggest jolt to abortion policy since the overturning of Roe v. Wade
By Hannah Schoenbaum, Geoff Mulvihll and The Associated PressMay 2, 2026
46 minutes ago
Berkshire’s cash pile hits $397.4 billion as profit more than doubles, but annual meeting attendance falls sharply without Warren Buffett as CEO
InvestingBerkshire Hathaway
Berkshire’s cash pile hits $397.4 billion as profit more than doubles, but annual meeting attendance falls sharply without Warren Buffett as CEO
By Josh Funk and The Associated PressMay 2, 2026
55 minutes ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
1 day ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
2 days ago
The U.S. economy is booming — just not where 50 million Americans live
Commentary
The U.S. economy is booming — just not where 50 million Americans live
By Derek KilmerMay 1, 2026
1 day ago
Current price of oil as of May 1, 2026
Personal Finance
Current price of oil as of May 1, 2026
By Joseph HostetlerMay 1, 2026
1 day ago
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
By Catherina GioinoMay 1, 2026
21 hours ago
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.