• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentary

What Happened to Apple’s Moral Backbone?

By
Joseph Holt
Joseph Holt
Down Arrow Button Icon
By
Joseph Holt
Joseph Holt
Down Arrow Button Icon
August 8, 2017, 4:11 PM ET
GREG BAKER/AFP/Getty Images

Last year, Apple was on a moral high in its defiant standoff with the FBI over whether the company would help the agency unlock the iPhone of one of the San Bernardino shooters. The company was hailed as a hero in the fight against government intrusion.

But the company is no longer being hailed as a privacy rights hero. In January 2017, China’s Ministry of Industry and Information adopted a new regulation requiring virtual private network (VPN) developers to obtain a license from the government. VPN apps are one of the few ways that someone living in or visiting China can bypass the “Great Firewall” that restricts access to foreign websites—including perennial favorites like Google, Facebook, Twitter, and Instagram. In response, on July 29, Apple announced that it was removing all major VPN apps—which help Internet users circumvent censorship systems—from its App Store in China (the apps remain available in all other markets).

I can personally attest to the effect of this change. I am writing this piece from a hotel room in Beijing, where I was unable to access my Gmail account for the first two days here, even with a VPN connection. I eventually found a work-around, but the experience has left me sensitive to the importance of readily available means for getting around laws that unduly restrict the availability and flow of information.

Apple has explained that it is legally required to remove some of the VPN apps that do not meet this new regulation. But critics charge that Apple’s removal of many VPN apps from the App Store in China is inconsistent with its defiant stance against the FBI last year. On Tuesday, Apple CEO Tim Cook responded to this critique. He correctly explained that the two situations are not the same, because, “In the case of the U.S., the law in the U.S. supported us. It was very clear.”

But Apple’s argument—that submission to censorship laws in China is necessary and that the company has to follow local law wherever it operates—is flawed.

The argument is presented as if a company has no choice but to follow local law. History shows that not to be true. During the apartheid regime in South Africa, for instance, some U.S. companies committed to the Sullivan Principles—corporate codes of conduct developed by Rev. Leon Sullivan that became a framework for dismantling apartheid—and engaged in what Sullivan called corporate civil disobedience.

These companies integrated their workforces and appointed blacks to supervisory positions in a way that defied apartheid laws. And as Sullivan explained, “Once we changed the practices in the workplace, then changes in the laws followed.”

Corporate civil disobedience is probably not the right way for Apple to go in China now, but it remains a viable option should the privacy situation worsen.

Similarly, Yahoo lost a great deal of respect from human rights groups, news organizations, and American political leaders—and its stock shares plunged—when it offered the same defense for providing Chinese government authorities information that was used in a legal case against Chinese journalist Shi Tao in 2005.

Shi was convicted of sending to a Chinese-language website based in New York a message from Chinese censorship authorities warning Chinese journalists not to report on pro-democracy demonstrations on anniversary of the 1989 pro-democracy demonstrations in Tiananmen Square. He was sentenced to 10 years in prison.

Yahoo Co-Founder Jerry Yang sounded very much like Cook in explaining that his company had no choice but to comply with Chinese law: “To be doing business in China, or anywhere else in the world, we have to comply with local law.”

I am not equating Yahoo’s actions in China in 2005 with Apple’s recent VPN app removal. But I am saying that there are times when the legal argument is morally inadequate.

Joseph Holt is a business ethics professor at the University of Notre Dame.

About the Author
By Joseph Holt
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

The Strait of Hormuz crisis shows energy security is now a boardroom issue
Commentaryoil and gas
The Strait of Hormuz crisis shows energy security is now a boardroom issue
By Victor NianMay 10, 2026
15 hours ago
trump
CommentaryWhite House
Trump thinks he’s flying to Beijing with leverage. China spent 6 years making sure he doesn’t have any
By Steve H. HankeMay 10, 2026
1 day ago
joaquin
Commentary250 Years of Innovation
Johnson & Johnson CEO: America’s innovation advantage starts with health 
By Joaquin DuatoMay 9, 2026
2 days ago
reed
CommentaryRetirement
Tim Cook and Reed Hastings just showed every CEO how to leave gracefully
By Paul HardartMay 9, 2026
2 days ago
golf
Commentarybooks
How playing golf alone can make you better at your job
By Gary BelskyMay 8, 2026
3 days ago
naomi
Commentarymental health
Naomi Osaka: the things I didn’t do to succeed
By Naomi OsakaMay 8, 2026
3 days ago

Most Popular

‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
24 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
1 day ago
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
2 days ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
2 days ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
1 day ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.