Dunkin’ Donuts Is Considering a Name Change

Aug 04, 2017

Dunkin' Donuts may drop the "donuts" from its name.

As a test, a storefront in Pasadena, Calif. will just be called Dunkin', CBS News reports. The change comes at the request of the coffee chain's parent company Dunkin' Brands, which hopes to test the new name at a few other locations.

While Dunkin' will still sell donuts, it wants to be known first and foremost for its coffee, according to CBS.

"We have been referring to ourselves simply as Dunkin' in our advertising for more than a decade, ever since we introduced our 'America Runs on Dunkin' campaign," a statement from Dunkin' Donuts reads, according to CBS.

The company will officially decide whether or not it will change its name late next year when it starts redesigning its stores.

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions