• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Facebook Is About to Make a Big Move Into Physical Devices

By
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Down Arrow Button Icon
August 1, 2017, 2:22 PM ET
Facebook app
Chris Ratcliffe — Bloomberg via Getty Images

Facebook Inc. is working on a video chat device for the home — the first major hardware product from its experimental Building 8 lab.

Featuring a laptop-sized touchscreen, the device represents a new product category and could be announced as soon as next spring’s F8 developer conference, according to people familiar with the matter. They say the large screen and smart camera technology could help farflung people feel like they’re in the same room, which aligns with Chief Executive Officer Mark Zuckerberg’s mission of bringing Facebook users closer together.

The social media giant is working on at least one other product — a standalone smart speaker that would compete with the Amazon Echo and Google Home, said the people, who asked not be named discussing unannounced products. Both devices would run a Facebook-built voice assistant service, they said.

The new devices represent a new phase in Facebook’s hardware ambitions. Though the company sells the Oculus virtual reality headset, it acquired its maker and didn’t create the original product. Last year, the Building 8 lab was set up to help Facebook develop its own hardware and keep consumers locked into its ecosystem — the news feed, Facebook live, video calling and more.

Building 8 is staffed with hardware veterans and led by former Google executive Regina Dugan. Speaking at the most recent F8 conference in April, Dugan said the goal was to “create and ship new, category-defining consumer products that are social first.” She spoke about how technology has made it easier to connect, but also has confined people to their phones so that they don’t interact with the physical world as much.

“I’m optimistic that technology can help, that new hardware platforms can chip away at false choices,” Dugan said, explaining how her relationship with her mother was improved through daily phone calls on her way to a coffee shop. “If we fail it’s gonna suck.”

The video chat device will feature a wide-angle camera lens, microphones, and speakers for video conferencing that are all powered by artificial intelligence to boost performance, the people said. A version of the device in testing includes a thin, vertical stand that holds a large touchscreen measuring between 13 and 15 inches diagonally, the people said. Facebook has considered running a version of the Android operating system on its device instead of building its own core operating system, according to the people.

Ha Thai, a spokeswoman for Building 8, declined to comment.

Facebook is testing a feature that would allow the camera to automatically scan for people in its range and lock onto them, one of the people said. For example, the camera could zoom onto a painting that a child brought home from school to show to a parent away on a business trip. Facebook has also been developing a 360 degree camera for the device, but people familiar with the matter say it’s unlikely to be ready in time for the initial launch.

Early plans call for the standalone speaker to sell in the low $100 range, undercutting the competition, while the technologically more complex video chat device would cost a few hundred dollars, one of the people said. Because the speaker concept has already been popularized, two of the people said, Facebook could abandon it and prioritize the video chat device instead.

About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
19 days ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
3 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
3 days ago
placeholder alt text
Politics
Trump admits he can't tell if the GOP will control the House after next year's elections. 'I don't know when all of this money is going to kick in'
By Jason MaDecember 14, 2025
22 hours ago
placeholder alt text
Economy
Kevin Hassett says he'd be happy to talk to Trump every day as Fed chair, but the president's opinion would have 'no weight' on the FOMC
By Jason MaDecember 14, 2025
1 day ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
3 days ago

Latest in Tech

A close-up of Jeff Bezos' face
SuccessJeff Bezos
‘I had to take 60 meetings’: Jeff Bezos says ‘the hardest thing I’ve ever done’ was raising the first million dollars of seed capital for Amazon
By Dave SmithDecember 15, 2025
1 hour ago
AIChips
What happens to old AI chips? They’re still put to good use and don’t depreciate that fast, analyst says
By Jason MaDecember 15, 2025
2 hours ago
AIchief executive officer (CEO)
Google cofounder Sergey Brin said he was ‘spiraling’ before returning to work on Gemini—and staying retired ‘would’ve been a big mistake’
By Marco Quiroz-GutierrezDecember 15, 2025
2 hours ago
CryptoCryptocurrency
Bittensor, the AI-linked cryptocurrency founded by a former Google engineer, just halved its supply. Here’s what that means
By Ben WeissDecember 15, 2025
4 hours ago
AIregulation
Businesses face a confusing patchwork of AI policy and rules. Is clarity on the horizon?
By John KellDecember 15, 2025
4 hours ago
AIInvestment
The big AI New Year’s resolution for businesses in 2026: ROI
By Sage LazzaroDecember 15, 2025
4 hours ago