• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Facebook Is About to Make a Big Move Into Physical Devices

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
August 1, 2017, 2:22 PM ET
Facebook app
Chris Ratcliffe — Bloomberg via Getty Images

Facebook Inc. is working on a video chat device for the home — the first major hardware product from its experimental Building 8 lab.

Featuring a laptop-sized touchscreen, the device represents a new product category and could be announced as soon as next spring’s F8 developer conference, according to people familiar with the matter. They say the large screen and smart camera technology could help farflung people feel like they’re in the same room, which aligns with Chief Executive Officer Mark Zuckerberg’s mission of bringing Facebook users closer together.

The social media giant is working on at least one other product — a standalone smart speaker that would compete with the Amazon Echo and Google Home, said the people, who asked not be named discussing unannounced products. Both devices would run a Facebook-built voice assistant service, they said.

The new devices represent a new phase in Facebook’s hardware ambitions. Though the company sells the Oculus virtual reality headset, it acquired its maker and didn’t create the original product. Last year, the Building 8 lab was set up to help Facebook develop its own hardware and keep consumers locked into its ecosystem — the news feed, Facebook live, video calling and more.

Building 8 is staffed with hardware veterans and led by former Google executive Regina Dugan. Speaking at the most recent F8 conference in April, Dugan said the goal was to “create and ship new, category-defining consumer products that are social first.” She spoke about how technology has made it easier to connect, but also has confined people to their phones so that they don’t interact with the physical world as much.

“I’m optimistic that technology can help, that new hardware platforms can chip away at false choices,” Dugan said, explaining how her relationship with her mother was improved through daily phone calls on her way to a coffee shop. “If we fail it’s gonna suck.”

The video chat device will feature a wide-angle camera lens, microphones, and speakers for video conferencing that are all powered by artificial intelligence to boost performance, the people said. A version of the device in testing includes a thin, vertical stand that holds a large touchscreen measuring between 13 and 15 inches diagonally, the people said. Facebook has considered running a version of the Android operating system on its device instead of building its own core operating system, according to the people.

Ha Thai, a spokeswoman for Building 8, declined to comment.

Facebook is testing a feature that would allow the camera to automatically scan for people in its range and lock onto them, one of the people said. For example, the camera could zoom onto a painting that a child brought home from school to show to a parent away on a business trip. Facebook has also been developing a 360 degree camera for the device, but people familiar with the matter say it’s unlikely to be ready in time for the initial launch.

Early plans call for the standalone speaker to sell in the low $100 range, undercutting the competition, while the technologically more complex video chat device would cost a few hundred dollars, one of the people said. Because the speaker concept has already been popularized, two of the people said, Facebook could abandon it and prioritize the video chat device instead.

About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
3 days ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
3 days ago
placeholder alt text
Economy
Right before Trump named Warsh to lead the Fed, Powell seemed to respond to some of his biggest complaints about the central bank
By Jason MaJanuary 30, 2026
17 hours ago
placeholder alt text
AI
Top engineers at Anthropic, OpenAI say AI now writes 100% of their code—with big implications for the future of software development jobs
By Beatrice NolanJanuary 29, 2026
2 days ago
placeholder alt text
Investing
Jerome Powell got a direct question about the U.S. ‘losing credibility’ and the soaring price of gold and silver. He punted
By Eva RoytburgJanuary 29, 2026
2 days ago
placeholder alt text
C-Suite
Fortune 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

In this handout, the mug shot of Jeffrey Epstein, 2019.
PoliticsJeffrey Epstein
Elon Musk and Jeffrey Epstein emailed each other for years trying to meet up, new Justice Department records show
By Eva Roytburg and Sasha RogelbergJanuary 30, 2026
10 hours ago
Big TechThe Boring Company
After a decade of silence, Elon Musk’s tunneling startup and its reclusive president, are hitting the media circuit
By Jessica MathewsJanuary 30, 2026
13 hours ago
MagazineEducation
The 1966 cover of Fortune Magazine welcomed the Information age. Now the AI era beckons
By Indrani SenJanuary 30, 2026
14 hours ago
Gamestop
Big TechGameStop
Five years after the short squeeze, GameStop’s CEO is betting on a ‘genius or totally foolish’ $100 billion-plus acquisition
By Jake AngeloJanuary 30, 2026
16 hours ago
C-SuitePharmaceutical Industry
‘We’ll save the world from cancer’: Inside Pfizer CEO’s $23 billion post‑COVID bet on oncology
By Nick LichtenbergJanuary 30, 2026
17 hours ago
Sam Altman speaking into a mic.
AIOpenAI
A reported OpenAI IPO later this year may test investor tolerance for the AI boom’s cash bonfire
By Beatrice NolanJanuary 30, 2026
18 hours ago