• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFortune 500

Apple’s iPhone 7 Sales Soar as Rumored iPhone 8 Looms

By
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Down Arrow Button Icon
July 29, 2017, 9:00 AM ET

If anything is clear over the past week, it’s that Apple’s iPhone isn’t slowing down.

Over the last several days, a lot of news aboutApple has focused largely on the iPhone’s current strong sales and what is possibly and even brighter future. First, a report surfaced from research firm Consumer Intelligence Research Partners (CIRP) that said that Apple’s iPhone 7 and iPhone 7 Plus sales are soaring. It was followed by analyst reports that said Apple’s still unannounced iPhone 8 may ignite a “supercycle” of sales growth because of pent-up consumer demand.

Even Apple’s executives got into the mix this week after CEO Tim Cook suggested that the company’s new Cupertino, Calif. headquarters, Apple Park, has a design that should make teamwork and innovation easier.

Get Data Sheet, Fortune’s technology newsletter

But even with all the positive buzz, Apple was hit by some troubling lawsuits that could cost it hundreds of millions of dollars.

Read on for this week’s look at the latest (and biggest) Apple news:

This is Fortune’s weekly roundup of the biggest Apple news this week. To see last week’s roundup, click here.

  1. The iPhone 7 and iPhone 7 Plus accounted for 81% of all U.S. iPhone sales during the three-month period ending July 1, CIRP said this week. That’s the highest combined sales percentage for the iPhone 7 line since its release last year, suggesting shoppers are increasingly buying Apple’s latest handsets rather than older devices like the iPhone 6s, which debuted in 2015.
  2. Apple’s iPhone sales will soar between now and the end of 2018, UBS analyst Steven Milunovich told investors this week. Without providing sales estimates, Milunovich did say that Apple’s upcoming iPhone, expected to be called the iPhone 8, should attract Apple shoppers who are looking to upgrade. That, coupled with pent-up demand for new handsets, could ultimately push Apple’s iPhone sales to record highs in the coming year. He reiterated his Buy rating on Apple stock and set a $170 price target. Apple’s shares closed on Friday at just under $149.50.
  3. This week, Apple executives discussed the company’s new headquarters with WSJ. Magazine. The wide-ranging interview included a detailed look at how Jony Ive worked with late Apple co-founder Steve Jobs to design Apple Park. It also discusses what employees should expect from the facility as they continue to move in over the next several weeks.
  4. Earlier this year, security firm Malwarebyes discovered malware, or malicious software, that could give hackers full control over a Mac and let them spy on users and steal documents. Earlier this week, more details emerged about the malware, including a report from a former NSA hacker that the malware may have been created for “perverse reasons.” Earlier this year, Apple patched the flaw that allowed hackers to target users. But people who haven’t secured their Macs are still at risk.
  5. A federal judge this week ruled that Apple should pay $506 million in damages to the Wisconsin Alumni Research Foundation (WARF) for allegedly violating a patent held by the University of Wisconsin-Madison division. The amount is $272 million more than the $234 million damages a jury awarded WARF two years ago in the same case. WARF alleges that Apple has used a technology that it’s patented related to anticipating user behavior with electronics without properly licensing it. Apple denies infringing on the patent.
  6. As if that wasn’t enough, Apple was slapped with another lawsuit this week over allegations that it violated a patent held by Florida-based app maker CustomPlay. The app maker says the Apple TV’s “What Did He Say?” feature, which lets users rewind a video several seconds to listen again to what a person said on screen, infringes on a patent it holds/ CustomPlay didn’t identify the amount of damages that it’s seeking.

One more thing…On Tuesday, Apple will announce its fiscal third-quarter earnings. While many stock watchers are interested in how the company’s latest quarter went, they’re also eyeing whether Apple gives any hints about its future iPhone plans. The company is expected to announce new devices in September.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
Gen Z could wave goodbye to résumés because most companies have turned to skills-based recruitment—and find it more effective, research shows
By Orianna Rosa RoyleDecember 29, 2025
2 days ago
placeholder alt text
Europe
George Clooney moves to France and sends a strong message about the American Dream
By Nick LichtenbergDecember 30, 2025
13 hours ago
placeholder alt text
Arts & Entertainment
Gen Zers and millennials flock to so-called analog islands 'because so little of their life feels tangible'
By Michael Liedtke and The Associated PressDecember 28, 2025
3 days ago
placeholder alt text
Success
African millennials and Gen Z are quitting their big-city dreams to go make more money back on the farm
By Mark Banchereau and The Associated PressDecember 29, 2025
2 days ago
placeholder alt text
Law
YouTuber’s viral ‘Somali day care’ video spurs sweeping federal fraud probe in Minnesota as Walz defends oversight of $18 billion
By Nick LichtenbergDecember 30, 2025
17 hours ago
placeholder alt text
AI
'Godfather of AI' Geoffrey Hinton predicts 2026 will see the technology get even better and gain the ability to 'replace many other jobs'
By Jason MaDecember 28, 2025
2 days ago

Latest in Tech

Zuckerberg
AIM&A
Meta claims ‘no continuing Chinese ownership interests in Manus AI’ after reported $2 billion deal to shore up in AI agent race
By The Associated PressDecember 30, 2025
9 hours ago
Traders work on the floor of the New York Stock Exchange (NYSE) on December 30, 2025 in New York City.
AIData centers
An AI super-bull who just backed the Nvidia-Groq deal warns of a data center bust: ‘We foresee a significant financial crisis’
By Eva RoytburgDecember 30, 2025
12 hours ago
Warren
Big TechBerkshire Hathaway
Warren Buffett plans to keep coming to the office every day, despite stepping down as Berkshire CEO at 94 years old
By Josh Funk and The Associated PressDecember 30, 2025
12 hours ago
Nvidia CEO Jensen Huang.
AINvidia
Nvidia’s Groq bet shows that the economics of AI chip-building are still unsettled
By Sharon GoldmanDecember 30, 2025
14 hours ago
A man in a beanbag chair sits with his hands clasped over his mouth, with his laptop on his lap.
TechChatbots
ChatGPT gets ‘anxiety’ from violent user inputs, so researchers are teaching the chatbot mindfulness techniques to ‘soothe’ it
By Sasha RogelbergDecember 30, 2025
15 hours ago
AISocial Media
This 22-year-old college dropout with an AI powered YouTube empire makes $700,000 a year and works just 2 hours a day
By Eva RoytburgDecember 30, 2025
16 hours ago