• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
Healthbrain games

Brain Games Don’t Work

By
Laura Entis
Laura Entis
Down Arrow Button Icon
By
Laura Entis
Laura Entis
Down Arrow Button Icon
July 10, 2017, 1:00 PM ET
Neural network
Science Photo Library - PASIEKA Getty Images
Add Fortune on Google for similar content.

Last year started on a $2 million sour note for brain-training game company Lumosity. That’s the amount the company, which advertised itself via assertions its products could improve memory, focus, even reverse symptoms of Alzheimer’s, agreed to pay the Federal Trade Commission over charges that these claims were unsubstantiated.

It was a watershed moment, not just for the company but for the entire industry, which sold itself on its ability to sharpen cognitive functioning and stave off mental decline. (Criticism had been brewing for awhile: In 2014, more than 70 scientists penned an open letter stating there was “little evidence” brain-games could accomplish what they purported to do.)

Since its run-in with the FTC, Lumosity’s claims have been significantly dialed back. The use to describe its online products as “a personal trainer for your brain” able to improve “performance with the science of neuroplasticity, but in a way that just feels like games.” Today, that messaging is gone, replaced by a few caveats: “We need to do more research to determine the connection between improved assessment scores and everyday tasks in participants’ lives,” the company’s website reads.

Well, more research is in and the results aren’t good for Lumosity or its competitors. The paper, published in the Journal of Neuroscience on Monday, found no evidence that playing brain games (specifically, Lumosity brain games) translated into improvements in cognitive functioning or decision making.

In the study, 64 participants played Lumosity games for 30 minutes a day for ten weeks. Another 64 played web-based video games, while a third group served as a no contact control. Before and after the ten weeks, all received brain scans and completed a cognitive exam, as well as a test designed to assess decision making and risk tolerance (for example, whether they were more likely to choose a smaller reward now or a larger reward later).

Related: ‘Brain Game’-Maker Lumosity Forges Ahead After Reaching a $2 Million Settlement for Deceiving Consumers

All three groups showed some improvement on cognitive measures when assessed after the ten weeks, says Dr. Caryn Lerman, the study’s lead author and a psychiatry professor at the University of Pennsylvania. Given that one group received no exposure to any kind of online game, this improvement was likely a “learning effect” (i.e. participants were more familiar with the cognitive assessment the second time around.)

Overall, the study found “no evidence that personal brain training benefited the participants in terms of improving cognitive performance, working memory, on attention, cognitive flexibility, or inhibitory control,” says Lerman. Nor did it suggest that playing brain games “altered brain activity while completing decision making measures.”

(For its part, Lumosity says “it’s a giant leap to suggest this study proves cognitive training is ‘no better than video games at improving brain function’…there remain many open questions in the field — how, why, and in what circumstances cognitive training is efficacious — and so painting in such broad strokes potentially undermines this important, ongoing research area.”)

We spoke with Lerman about the study, and whether the results surprised her.

This interview has been edited for clarity and length.

Why were you interested in studying brain games’ effectiveness?

For the past 16 years, I’ve worked in academia at the University of Pennsylvania researching why it is so difficult to change behaviors and habits that are harmful to one’s health. I was interested in testing whether cognitive exercises would be effective in improving cognitive functioning — but also whether they could be used to affect decision making processes.

I’m also an executive coach. I’m very interested in the broader ways that the average person can improve executive brain functioning.

What does the available research have to say on the topic?

The growing body of research in this space is very mixed, both in terms of the methods and the results.

In terms of the methods, there are a number of smaller scale studies, many of which did not include active control groups. Instead, they just compared cognitive training to no intervention, instead of a program that matched brain games in terms of visual stimulation, engagement, and time spent in front of a computer, all factors which could affect outcomes. And so it’s very hard to tease out whether improvements in some of these studies were due to cognitive training.

Given this somewhat murky evidence, were you surprised by the results in your study?

I was surprised. Our hypothesis was that playing brain games would have an impact on brain activity. The hope was that we could identify advantageous interventions based on the results — so it was disappointing that they were negative.

What’s the takeaway?

I wouldn’t discourage people from playing brain games if they find them enjoyable and engaging. It’s not harmful. But I would hope this help inform individuals’ expectations about brain games’ impact everyday cognitive functions.

Of course, this is one study. But it adds to the skepticism, which was already out there, in terms of the type of claims being made.

About the Author
By Laura Entis
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Health

Opti-Greens 50 Review (2026): Insights from Hands-On Testing
HealthDietary Supplements
Opti-Greens 50 Review (2026): Insights from Hands-On Testing
By Christina SnyderJuly 2, 2026
1 hour ago
A man shaves wood pieces from a block.
EconomyRetirement
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
5 hours ago
The Best Compact Ellipticals of 2026: Tested by Fitness Fanatics
HealthDietary Supplements
The Best Compact Ellipticals of 2026: Tested by Fitness Fanatics
By Emily PharesJuly 2, 2026
6 hours ago
The 6 Best Exercise Bikes of 2026: Fitness Expert Reviewed
HealthDietary Supplements
The 6 Best Exercise Bikes of 2026: Fitness Expert Reviewed
By Christina SnyderJuly 1, 2026
24 hours ago
kean
PoliticsCongress
Tom Kean discloses depression diagnosis behind 4-month absence from Congress: ‘until you experience it yourself, it is difficult to fully understand’
By Mike Catalini, Joey Cappelletti and The Associated PressJune 30, 2026
2 days ago
‘Cop on your wrist’: Wearables offer tons of data, but people are still going to sleep to Netflix and TikTok
HealthBrainstorm Tech
‘Cop on your wrist’: Wearables offer tons of data, but people are still going to sleep to Netflix and TikTok
By Amanda GerutJune 29, 2026
3 days ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.