• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceBitcoin

Here’s When You Should Buy Bitcoin and Ethereum

By
Jen Wieczner
Jen Wieczner
Down Arrow Button Icon
By
Jen Wieczner
Jen Wieczner
Down Arrow Button Icon
June 29, 2017, 7:43 PM ET

About two months ago, hedge fund billionaire Michael Novogratz made a bold announcement: He’d put 10% of his net worth into digital currencies including Bitcoin and Ethereum. But a lot can happen in a couple of months. Specifically, the price of Bitcoin has more than doubled, and the Ethereum price has multiplied six-fold.

So around the time the cryptocurrencies reached all-time highs earlier in June, with the Bitcoin price hitting $3,000 and Ethereum breaking $400 the following day, Novogratz thought the current crypto boom had topped out. He sold “a bunch” of his digital coins.

“I think the market had a spectacular run, and trees don’t grow to the sky,” Novogratz said this week, speaking at CBInsights’ Future of Fintech conference in New York. “So I probably still have roughly 10% of my net worth in crypto, but it’s been scaled way back.”

“I own a lot less coins, they’re just worth more,” Novogratz added.

His call turned out to be well-timed. Just days after setting record prices, Bitcoin and Ethereum crashed as much as 25% in just 24 hours. Ethereum kept right on falling, at one point trading 46% off its high — and that’s not even counting last week’s flash crash in which the price briefly plummeted to just 10 cents.

Cryptocurrency traders have become accustomed to their prices violently whipsawing up and down in waves — a 30% drop in the Bitcoin price in May preceded its recent peak by about two weeks — but the current downdraft appears more sustained. Though the cryptocurrencies, rooted in a technology system known as the blockchain, have each since recovered some of their losses, they have yet to come anywhere close to their highs.

Now, Novogratz, who formerly ran a hedge fund at Fortress Investment Group and now invests in blockchain companies, thinks the cryptocurrencies have peaked for the time being, and it could be a while before they return to record levels. “I think we may have put the highs in for the year in Ethereum, and you’re going to slowly consolidate,” he said at the conference.

To be sure, the billionaire is still bullish on digital currency over the longer term — he’s just waiting for the right time to buy again. And he has a pretty good idea of when that is.

If Bitcoin fell back down to $1600, he said, he’d “be buying a lot of it.” And if the Ethereum price retreated to between $150 and $200, it would be cheap enough to merit buying more, he added.

Those prices would give Ethereum a total market value of about $20 billion, which “sounds about right for where we are” in the evolution of the technology, Novogratz said.

After all, even if you believe, as he does, that the cryptocurrencies have much further to run — he compares the current phase of the industry to the third inning of a baseball game — investors who bought in amid crescendoing hype have still gotten burned in the meantime. “If you buy Ether at $400 and it goes to $200, I don’t care what inning you think it is, it feels really shitty,” Novogratz said. “You’ve got to be pretty careful when you enter these things.”

(Lest anyone doubt the present frenzy among cryptocurrency traders, a popular Reddit thread points to a newly created website shouldisellmybitcoins.com, which generates a “No” response in the form of a different amusing Gif image each time anyone clicks on it.)

Eventually, however, Novogratz believes there will come a time when investors are better off getting out of cryptocurrency entirely — though it’s likely still a long way off. “I sense that this blockchain, Bitcoin, Ethereum, ICO revolution is going to be the single greatest bubble of our lifetime,” he predicted. Of course, when that bubble pops, it’s probably a perfect time to buy back in.

About the Author
By Jen Wieczner
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Fermi Inc. cofounders Toby Neugebauer, left, and former Texas Gov. Rick Perry, right, mark their Nasdaq IPO in early October for their AI power company plans.
Energypower
Struggling AI power startup Fermi loses its CEO and CFO for ‘2.0’ reset
By Jordan BlumApril 20, 2026
1 hour ago
‘Tethered to a galaxy far, far away’: Former diplomats doubt Trump’s Iran talks can deliver in final 48 hours
PoliticsIran
‘Tethered to a galaxy far, far away’: Former diplomats doubt Trump’s Iran talks can deliver in final 48 hours
By Eva RoytburgApril 20, 2026
2 hours ago
Scott Bessent, standing in front on an American flag, puts one hand up as he talks.
LawTariffs
$166 billion in tariff refunds just became available, but small businesses may already be at a disadvantage
By Sasha RogelbergApril 20, 2026
2 hours ago
White House–backed USA Rare Earth makes $3 billion acquisition in South America to combat Chinese dominance
EnergyRare Earth Metal
White House–backed USA Rare Earth makes $3 billion acquisition in South America to combat Chinese dominance
By Jordan BlumApril 20, 2026
3 hours ago
Photo of Alex Karp
PoliticsMilitary
Palantir wants to bring back the draft just as the Selective Service preps for automatic registration
By Catherina GioinoApril 20, 2026
3 hours ago
Signs opposing a proposed data center in Monterey Park, CA.
AIData centers
Half of all new electricity demand in the U.S. last year came from data centers—just as public opinion of them plummets
By Tristan BoveApril 20, 2026
4 hours ago

Most Popular

Thousands of CEOs admit AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
AI
Thousands of CEOs admit AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
By Sasha RogelbergApril 19, 2026
1 day ago
Markets shudder as Strait of Hormuz starts resembling a combat zone. 'We're prepared to subject you to disabling fire'
Energy
Markets shudder as Strait of Hormuz starts resembling a combat zone. 'We're prepared to subject you to disabling fire'
By Jason MaApril 19, 2026
24 hours ago
The explosion of U.S. debt is wiping out the 'safety premium' of Treasury bonds, and time is running out for an orderly fiscal solution, IMF warns
Economy
The explosion of U.S. debt is wiping out the 'safety premium' of Treasury bonds, and time is running out for an orderly fiscal solution, IMF warns
By Jason MaApril 19, 2026
1 day ago
Elon Musk bans résumés and cover letters in hiring for his chip team. These are the 3 bullet points he’s looking for instead
Future of Work
Elon Musk bans résumés and cover letters in hiring for his chip team. These are the 3 bullet points he’s looking for instead
By Jake AngeloApril 19, 2026
1 day ago
'We should absolutely be concerned about noncollege-educated men today': higher rents, living at home, falling out of the labor market
Economy
'We should absolutely be concerned about noncollege-educated men today': higher rents, living at home, falling out of the labor market
By Catherina GioinoApril 18, 2026
3 days ago
The director of the Congressional Budget Office—known for its gloomy national debt data—is very optimistic that a crisis will be avoided entirely
Economy
The director of the Congressional Budget Office—known for its gloomy national debt data—is very optimistic that a crisis will be avoided entirely
By Eleanor PringleApril 20, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.