A McDonald's restaurant in San Francisco, CA on Feb. 9, 2009.
Justin Sullivan—Getty Images

After many said it exploited the feelings of bereaved children

By Fortune Staff
May 17, 2017

McDonald’s has pulled a U.K. advertisement depicting a boy dealing with the loss of his father after critics accused it of being insensitive, and said that it exploited the feelings of bereaved children.

The of the 90-second ad shows a young man asking his mother about his deceased father The boy and his father turn out to have little in common — except for their mutual love of Filet-O-Fish sandwiches.

Users on Twitter were not pleased:


“It was never our intention to cause any upset. We are particularly sorry that the advert may have disappointed those people who are most important to us — our customers,” McDonald’s said in a statement reported by CNN.


You May Like