• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Why Everyone Is Going Nuts for Yeti’s $300 Coolers

By
Daniel Bentley
Daniel Bentley
By
Daniel Bentley
Daniel Bentley
May 8, 2017, 11:34 AM ET
Courtesy of YETI

That’s not a typo. The cooler I’m recommending to you costs $300, but stick with me. It’s worth it.

We have all been in this situation: It’s late in the afternoon on a baking hot day at the beach and the provisions you’ve stored in that $5 Styrofoam cooler are now swimming in tepid water. Leaving someone, probably you, to make a dash to the nearest drug store or bodega for more ice. Party foul.

You need a better cooler and the Yeti Hopper is a great shout.

Buy now: Yeti Hopper Flip, $280, Amazon.com

Like Subarus and Barbour jackets, Yeti has a certain cachet among the outdoor set. And like Subarus and Barbours, the reputation is justified.

Sure, every manufacturer of outdoor gear claims its kit is “rugged” (with varying degrees of truthiness) but the Hopper is nigh-on-indestructible.

Yeti calls the material they use “dryhide shell” and put a picture of a rhino next to it, so you know it’s really tough.

I’ve been using it pretty much every weekend for the past 6 months. It has gone to the mountains, in a fishing boat, to the beach, to Ohio, and there’s barely a mark on it.

YETI Hopper Two 20
Courtesy of YETI

Most importantly: it keeps stuff cool—really cool—and for a long time. Using Yeti’s own icepack, I’ve put in a 12 pack of cold brewskis (actually, it’s seltzer water more often than not) and pulled out a cold one more than 48 hours later.

I have the Hopper Flip 12 which will fit food and drinks for two for a day. If you’ve more people or are away longer, I’d go for the Hopper Two 20.

We’ve included affiliate links in this article.

About the Author
By Daniel Bentley
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.