• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

2

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

1

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

2

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
TechMastering Data

Why Google Books Deserves Better Than These Obituaries

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
April 24, 2017, 3:33 PM ET
Add Fortune on Google for similar content.

When scholars of the future look back at the early 21st century, they’ll point to technology milestones like the first iPhone and the Tesla Roadster. They’ll also include another milestone—a fabulous digital library built by Google—and wonder why the world did so little to appreciate it.

As many people know, Google spent hundreds of millions of dollars to scan the collections of great libraries of Oxford, Stanford and New York City and elsewhere. The result is the most valuable repository of knowledge and culture in history: A present day Library of Alexandria spanning centuries of works in many languages, and accessible anywhere there’s an Internet connection.

But despite this staggering achievement, recent accounts of Google Books read like a review of a failed tech product. A recent feature in Backchannel, for instance, portrays the project as one of Google’s so-called moonshots that came crashing down to earth. Titled “How Google Books Got Lost,” the article casts the whole endeavor, which included a lawsuit from the Authors Guild, as a smug morality play that delivers a comeuppance to a reckless technology company.

As Scott Rosenberg at Backchannel highlights:

[The legal fight] taught Google something valuable. As the Authors Guild’s Gleick points out, Google started Books with a “better ask forgiveness than permission” attitude that’s common today in the world of startups. In a sense, the company behaved like the Uber of intellectual property — a kind of read-sharing service —while expecting to be seen the way it saw itself, as a beneficent pantheon of wizards serving the entire human species. It was naive, and the stubborn opposition it aroused came as a shock.

This sort of clucking is tiresome, but also misinformed. I talked to people at Google while doing a masters thesis on the scanning project in 2010, and learned the lawsuit didn’t come as a surprise to anyone involved. Instead, they had long anticipated it, and planned to parry it with a clever settlement proposal. The proposed deal (which a judge rejected in 2011) may have been controversial, but there was nothing naive about it. It’s also worth noting that if the judge had blessed the deal, the resulting business model for books could have been big—though nowhere near as dominant as what Amazon had built already.

Unfortunately, the copyright case over Google Books morphed into something larger. It became a vehicle for anxieties over how the digital era has undermined authors on a financial and cultural level. Those concerns are legitimate, but scapegoating Google Books for these fears was misguided.

Meanwhile, groups like the Authors Guild continue to celebrate the collapse of the settlement even though no other options have emerged to replicate its potential benefits. Those benefits would have included a new market for digital copies of old books, and a solution to the problem of “orphan works”—books whose authors cannot be located that are out-of-print but still under copyright protection. Instead, there is stasis.

Copyright law is broken — but fixing it for one massive and feckless internet company is worse than doing nothing. 38/

— James Grimmelmann (@grimmelm) April 23, 2017

“Rumors of the demise.. are greatly exaggerated”

The case for what Google Books might have been is the focus of a second feature, published in the Atlantic this month. Titled “Torching the Library of Alexandria,” the piece is a lamentation for dashed dreams, and a tidy summary of how legal thrashings around the book-scanning project sapped its spirit.

“It was strange to me, the idea that somewhere at Google there is a database containing 25-million books and nobody is allowed to read them. It’s like that scene at the end of the first Indiana Jones movie where they put the Ark of the Covenant back on a shelf somewhere, lost in the chaos of a vast warehouse,” The Atlantic‘s James Somers concludes.

Subscribe to Data Sheet, Fortune’s daily newsletter on the business of technology.

The conclusion is melodramatic, however, as is the article’s title. While Google’s digital library hasn’t delivered all of its promised bounty, it’s hardly been “torched.” Indeed, anyone can still search Google Books for nearly any book—or even just a phrase from it—and find it right away, often with the opportunity to see entire pages of the work. That’s pretty marvelous, and there’s nothing else like it.

“Rumors of the demise of Google Books are greatly exaggerated, and we can assure you that the team working on the product is excited about what’s in the pipeline,” said a Google spokesperson.

The company didn’t offer further details, but a person familiar with the project said Google is still working with libraries to add new works, and that current engineering efforts are focused on improving the quality of older scans. The person, who spoke on the condition of anonymity, also said there’s no chance Google will abruptly shut down the project—as it’s done with other popular services such as Google Reader—in part because many senior members of the company are fiercely attached to it.

But if Google is to dispel the recent mutterings about the project’s decline, it must do more to raise the profile of Google Books, and offer some assurances about how it will ensure the collection—which, recall, is nothing less than the history of human knowledge—will survive. Ideally, the company should create a trust or foundation to manage it so as to ensure it endures no matter what corporate changes come at Google.

Meanwhile, it’s time for Google Books opponents to acknowledge the astonishing thing Google has built. Critics like the former head of Harvard libraries, Robert Darnton, have long suggested some university or public consortium can replicate the project. But today it’s clearer than ever this is just a pipeline, and no one will muster the money, energy, and technology to do what Google did also over again.

The bottom line is Google Books is one of the greatest technological marvels of our time. Let’s treat it that way. It deserves better than fraught obituaries and gloating about its shortcomings.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

ring
PoliticsTariffs
Belgium got its tariffs cut. Then it sent Trump a diamond Superman ring
By Sam McNeil and The Associated PressJuly 4, 2026
18 hours ago
Ejay O'Donnell, Bart Szaniewski, and Grant Eastey wear Dad Gang hats in a factory
SuccessEntrepreneurship
Three dads started selling hats from a garage with $750—now they’ve sold $35 million worth, partnered with Gary Vee, and grown a community of fathers
By Preston ForeJuly 4, 2026
21 hours ago
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
EnergyNuclear
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
By Jordan BlumJuly 4, 2026
23 hours ago
Americans will eat 150 million hot dogs today. One specific American is predicted to eat 70 of them
North AmericaFood and drink
Americans will eat 150 million hot dogs today. One specific American is predicted to eat 70 of them
By Catherina GioinoJuly 4, 2026
24 hours ago
‘Devin-kun’: Japan embraces agents as legacy code and a shrinking workforce create a perfect market for an AI software engineer 
AsiaAI agents
‘Devin-kun’: Japan embraces agents as legacy code and a shrinking workforce create a perfect market for an AI software engineer 
By Nicholas GordonJuly 3, 2026
1 day ago
Chad Hurley and Steven Chen wearing suits
SuccessWealth
YouTube’s founders split over $650 million when they sold to Google in 2006—had they held out, they could have taken a slice of $550 billion
By Preston ForeJuly 3, 2026
2 days ago

Most Popular

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
24 hours ago
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
3 days ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
2 days ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
3 days ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
2 days ago
Three dads started selling hats from a garage with $750—now they’ve sold $35 million worth, partnered with Gary Vee, and grown a community of fathers
Success
Three dads started selling hats from a garage with $750—now they’ve sold $35 million worth, partnered with Gary Vee, and grown a community of fathers
By Preston ForeJuly 4, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.