A Lot of People Actually Liked Pepsi’s Kendall Jenner Ad

Apr 13, 2017

Pepsi's controversial ad featuring Kendall Jenner may have not been a total bust, according to a new poll.

The Morning Consult survey found that about 44% of people had a more favorable view of Pepsi after watching the ad. Only 25% of those surveyed has a less favorable view.

And while the ad was criticized for what some saw as exploitations of the Black Lives Matter movement and other social movements, a large percentage of minorities — namely Latinos and African-Americans — viewed Pepsi more favorably after watching the ad. A whopping 75% of Latinos said the ad made them more favorable to the soda brand, while 51% of African-Americans said the same. Only 41% of whites said the ad made them more favorable toward Pepsi (pep).

Jenner didn't fare as well. According to the survey, only 28% of people said they saw Jenner in a much more favorable light after watching the ad. Only 16% of men surveyed said the ad made them much more favorable to Jenner, while a mere 8% of women polled said the same.

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions