Samsung Electronics Co. signage is displayed at the company's Seocho office building in Seoul, South Korea, on Friday, Feb. 17, 2017. Samsung Group's Jay Y. Lee was formally arrested on allegations of bribery, perjury and embezzlement, an extraordinary step that jeopardizes the executive's ascent to the top role at the world's biggest smartphone maker. Photographer: SeongJoon Cho/Bloomberg via Getty Images
SeongJoon Cho— Bloomberg — Getty Images
By Zamira Rahim
March 16, 2017

Samsung is seeking to stand out from its competitors by using facial recognition technology in its new Galaxy S8 smartphone.

Customers using the new phone, which is set to launch this month, will be able to use the technology, as well as fingerprint and iris scanning when using features including Samsung Pay, according to Bloomberg. The company is also reportedly working with banks to “help them embrace” these recognition systems.

While Samsung phones have used facial recognition for unlocking devices in the past, this move will extend the technology to support secure financial transactions.

Rival company Apple is also paying attention to facial recognition: Last week, the tech giant acquired a patent for a way to “detect faces using information in digital video feeds,” Bloomberg reports.

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