By Tessa Berenson
February 17, 2017

A group that called for Wegmans shoppers to boycott Trump-branded wine probably won’t be happy to hear that instead, bottles from Trump Winery are flying off the shelves in Virginia stores.

According to the Richmond Times-Dispatch, the wine has sold out at two Richmond-area Wegmans stores, and the eight other locations in Virginia have also sold out of all or some varieties of the Trump Winery wines they carry.

Jo Natale, vice president of media relations for Wegmans, told the Times-Dispatch that the ten Virginia Wegmans had plenty of Trump wine in stock before the calls to boycott, and sales have soared since then.

“How a product performs is our single measure for what stays on our shelves and what goes,” Natale said. (Wegmans refused to bow to the pressure to take Trump wine of its shelves.) “Individual shoppers who feel strongly about an issue can demonstrate their convictions by refusing to buy a product. When enough people do the same, and sales of a product drop precipitously, we stop selling that product in favor of one that’s in greater demand.”

So far it appears just the opposite is happening with Trump wine.

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