• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailJ.C. Penney

J.C. Penney Defends Beyoncé’s Pregnancy Announcement Photo Using Her Lyrics

By
Mahita Gajanan
Mahita Gajanan
Down Arrow Button Icon
By
Mahita Gajanan
Mahita Gajanan
Down Arrow Button Icon
February 1, 2017, 7:49 PM ET

Beyoncé’s announcement that she was pregnant with twins on Wednesday resulted in overjoyed reactions, more than 17,000 tweets and several people who criticized the look of her Instagram post confirming that the Knowles-Carter family is expecting new members.

The singer announced her pregnancy through an Instagram post showing her posed in underwear and a veil and kneeling in front of a giant wreath of flowers, prompting many on Twitter to compare it to the awkward family portraits common to places like J.C. Penney photo studios.

https://www.instagram.com/p/BP-rXUGBPJa/?taken-by=beyonce

But on Twitter, the retailer showed love to both Beyoncé and its photo studio, using the singer’s own lyrics to defend her.

“Y’all haters corny…” J.C. Penney tweeted at one critic, copping the opening words to Beyoncé’s “Formation.”

Flawless. 🔥 https://t.co/fDIKLq9v8N

— JCPenney (@jcpenney) February 1, 2017

Slay. 💁🏽 https://t.co/yE8p19IttL

— JCPenney (@jcpenney) February 1, 2017

Twirl on my haters… 💃 https://t.co/8Pd3FUKkwi

— JCPenney (@jcpenney) February 1, 2017

Time for us to go…to the left, to the left. We ❤️ Bey, we ❤️ the hive, we ❤️ you all. Keep the love on top.

— JCPenney (@jcpenney) February 1, 2017

J.C. Penney clearly loves Beyoncé as much as many, many others.

 

 

About the Author
By Mahita Gajanan
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

Keurig Dr Pepper rises as cold drinks drives earnings beat
RetailKeurig Dr Pepper
Keurig Dr Pepper rises as cold drinks drives earnings beat
By Kristina Peterson and BloombergApril 23, 2026
3 hours ago
Lululemon names former Nike executive O’Neill its next CEO
C-SuiteLululemon Athletica
Lululemon names former Nike executive O’Neill its next CEO
By Lily Meier and BloombergApril 22, 2026
20 hours ago
Best Buy CEO Corie Barry is stepping down: Why the comeback she executed fizzled out
C-SuiteFortune 500
Best Buy CEO Corie Barry is stepping down: Why the comeback she executed fizzled out
By Phil WahbaApril 22, 2026
22 hours ago
David’s Bridal exec has a warning for every CEO obsessed with AI’s return-on-investment
Retailinvestments
David’s Bridal exec has a warning for every CEO obsessed with AI’s return-on-investment
By Alex Vuocolo and Retail BrewApril 22, 2026
22 hours ago
A man helps a woman pick meat in the grocery store
EconomyFood and drink
Beef is becoming a luxury as prices stay at record highs. They likely won’t come down until 2028, says Farm Bureau
By Jacqueline MunisApril 22, 2026
23 hours ago
douches
RetailFood and drink
Meet the man who invents new potato varieties for your potato chips: 5 new variants in the last 15 years
By Dee-Ann Durbin, Mike Householder and The Associated PressApril 22, 2026
1 day ago

Most Popular

‘Something sinister’: What we know about the FBI probe into dead and missing scientists linked to space and military industries
Economy
‘Something sinister’: What we know about the FBI probe into dead and missing scientists linked to space and military industries
By Jim EdwardsApril 22, 2026
1 day ago
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
AI
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
By Marco Quiroz-GutierrezApril 22, 2026
22 hours ago
Officials will flush 50,000 toilets to flood a Utah lake in order to generate electricity
Environment
Officials will flush 50,000 toilets to flood a Utah lake in order to generate electricity
By Mead Gruver, Dorany Pineda and The Associated PressApril 22, 2026
21 hours ago
When interest on national debt overtook military spending, it triggered a limit where the U.S. may ‘cease to be a great power,’ warns Hoover historian
Economy
When interest on national debt overtook military spending, it triggered a limit where the U.S. may ‘cease to be a great power,’ warns Hoover historian
By Eleanor PringleApril 23, 2026
6 hours ago
'Something sinister could be happening': FBI looks into dead or missing nuclear and space defense scientists tied to NASA, Blue Origin, and SpaceX
Politics
'Something sinister could be happening': FBI looks into dead or missing nuclear and space defense scientists tied to NASA, Blue Origin, and SpaceX
By Catherina GioinoApril 21, 2026
2 days ago
The tables have turned: Florida and Texas are the biggest losers in the housing market as Ohio emerges a surprise winner
Real Estate
The tables have turned: Florida and Texas are the biggest losers in the housing market as Ohio emerges a surprise winner
By Sydney LakeApril 21, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.