• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

Trump to GOP On Corporate Taxes: Keep it Simple, Stupid

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
January 17, 2017, 6:30 PM ET

Donald Trump wants a simple plan that could dangerously deepen the deficit. Paul Ryan advocates a complex new regime that even wonks strain to explain, but mainly pays for itself. The shared goal of encouraging the world’s corporate titans to create jobs and build factories in the U.S.—to restore our dominance as the colossus of exports—is setting the White House and Congress on a collision course.

The Republicans in the House of Representatives, led by Speaker Ryan, are championing a novel-as-they-come, intricately crafted measure known as “border tax adjustment” (BTA).

President-elect Trump famously shares their goals, but wants to do it his way. He advocates keeping things basic by using a combination of steep cuts in U.S. corporate tax rates and the threat of stiff tariffs to lure landmark investments stateside. In an interview with the Wall Street Journal on January 13, published online late Monday, Trump slammed his party’s plan, declaring, “Any time I hear ‘border adjustment,’ I don’t love it,” and assailing the Ryan-backed proposal as “too complicated.”

The House GOP Plan

Trump isn’t alone in denouncing the House proposal. Many of America’s largest importers, including retailers, energy producers, and Koch Industries, whose owners Charles and David Koch are big Republican contributors, strongly oppose the BTA.

Despite the shower of brickbats, the BTA does offer major advantages versus the Trump plan. Assessing its virtues requires studying how it actually works—no easy task. The BTA is not a direct tax on the dollar value of goods that are imported, coupled with a credit for products that are exported—that would be a classic value-added tax, of the kind deployed by virtually every country except the U.S. Instead, the BTA is an all-American invention. It provides all incentives through exclusions and deductions from the U.S. corporate income tax.

The BTA aims to lift America’s exports by making cars and computers shipped abroad far more profitable for anyone building them in the U.S., and making it a lot more costly to import goods made in China, Brazil or France.

Here’s how it works: We’ll begin with the proposed drag on imports. Take the example of a European carmaker that today manufactures in its home country, or any other country, and ships its vehicles to the U.S. Let’s say their luxury sedan costs $30,000 to make in Frankfurt, and sells in the U.S. for $50,000. Today, they’d pay our 35% corporate tax on the profit of $20,000, sending the Treasury $7,000.

Under the House plan, the U.S. tax would drop from 35% to 20%, but the foreign automaker would still be far worse off. That’s because all importers would pay the 20% rate not on their profits, but on every dollar in revenue they collect—in this case, the full price of the car, $50,000. Hence, the tax bill rises to $10,000 (20% of $50,000), an increase of 43%. The carmaker is now netting $10,000 ($20,000 in profit less tax of $10,000). If it manufactured those cars in the US, it would pay just $4,000 in taxes (20% of its $20,000 in profits), and its margin would jump to $16,000 per vehicle, an increase of 60%.

That’s a giant carrot for keeping production to the U.S., or moving it here. Naturally, the incentive applies equally to U.S. companies deciding whether to manufacture at home versus China, India or Ireland.

Now let’s look at how the new regime would encourage exports. Consider a U.S. automaker that exports SUVs from America to Ireland; we’ll use the same numbers. The vehicles cost $30,000 to make in the U.S., and the U.S. parent sells them to its subsidiary in Ireland for $50,000, representing the markup to the wholesale price. Today, the manufacturer would owe $7,000 on that transaction—the 35% U.S. rate on that $20,000 in profit. But under the House plan, all of the export is tax free. The only amount that counts for taxes is the expense, in this case $30,000. The automaker can deduct the $30,000 from its worldwide corporate income, generating a savings of $6,000. So instead of owing $7,000 in U.S. taxes, the company is getting a break of $6,000. That’s a swing of $13,000. Instead of making $13,000 per vehicle ($20,000 in profit minus $7,000 in taxes), the carmaker is effectively pocketing $26,000 ($20,000 in profit plus an effective rebate of $6,000).

As this example shows, the new rules, all operating through the tax code, could double margins for exporters.

But wouldn’t the House plan swell the prices of clothing, computers, toys, luxury cars and sundry other imports, sharply raising the cost of living for American consumers? Not so, according to some economists, including Kyle Pomerleau of the conservative-leaning Tax Foundation. For imports, the increased costs via higher taxes would be offset by a sharp rise in the dollar. “The reason is two-fold,” says Pomerleau. “First, the tax break on exports would lift U.S. sales abroad, so foreigners would need to acquire more U.S. dollars to buy them.” The second tonic for the dollar, says Pomerleau, is that the higher tax on imports makes it harder to sell their goods in the U.S., so that they have to pay more in euros or yen for each dollar they collect to keep supplying, say, the Wal-Marts of the U.S.

Among its supporters, the plan’s big selling point is that the U.S. will sell a lot more goods to the rest of the world, and import a lot less. Pomerleau isn’t buying it. “When nations make imports more expensive, they also tend to sell less to the other country,” he says. “So if we buy less from South Korea, we’ll also sell them less. And if we sell more from the [European Union], we’ll buy more from EU nations as well. So the trade balance will not be influenced.” The reason is basic: If U.S. producers overall sell more to the EU, they get paid in euros, and those euros can only be used to buy things or invest in Europe. So if U.S. industry collects more euros, it will spend more euros as well on plants and products there.

On the other hand, the plan offers three big pluses. First, as Pomerleau says, it’s “pro-growth,” chiefly because it lowers the U.S. corporate tax rate, making new investments potentially a lot more profitable. Second, it discourages companies from playing games with transfer pricing to lower their tax bills in the U.S. In our previous example, an importing company gets no benefit from inflating the declared price of a car to their U.S. subsidiary from $30,000 to $40,000, because it’s paying tax on the full sales price of $50,000.

Third, it would raise lots of money. Pomerleau esimates that because the U.S. now imports far more than it exports, the higher taxes paid by importers would dwarf the breaks granted to exporters, and net around $120 billion a year in new tax revenues. That money would be sorely needed to help offset the reduction in rates from 35% to 20%.

Trump’s Simpler Take

What about the Trump plan? On the campaign trail, Trump pledged to lower the corporate tax rate even more, to just 15%. Trump’s plan hasn’t been publicly released yet in any detail, but the idea is pro-growth. Like the House plan, it would discourage corporate “inversions” by bringing America’s levies closer to those of rival nations.

The rub is that the Trump plan would likely lower corporate income tax receipts by as much as 50%, or 5% of everything the Treasury collects annually. “That creates a big political problem,” says Pomerleau. “The Senate is unlikely to pass a bill with 60 votes because Democrats would never back a bill that greatly increases the deficit.” He adds that even if the Republicans try to use “reconciliation,” an approach that requires only 51 votes, they would still need to present a plan that did not increase budget deficits over the long-term, as required under the reconciliation rules.

The two approaches pit the need for lots of new revenue to pay for tax reduction, versus a simpler, more transparent plan that could add hundreds of billions a year to the deficit. Turning “pro-growth” from a slogan into a renaissance in jobs and manufacturing could prove Trump’s greatest domestic challenge.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

A woman hugs her senior mother.
Personal FinanceFamily
Tens of millions of Americans care for loved ones up to 6 hours a day while working a job—and don’t get any extra money for it
By Jacqueline MunisFebruary 19, 2026
8 seconds ago
Personal FinanceJeffrey Epstein
Prince Andrew was just arrested over Epstein-related ‘misconduct.’ Here’s how low his net worth is—and how he’ll pay his legal fees
By Catherina GioinoFebruary 19, 2026
9 minutes ago
a container ship is seen docked at the Port of Oakland
North AmericaTariffs and trade
Trump’s trade deficit was third highest on record even despite his tariffs upending the global economy, Commerce Dept. says
By Paul Wiseman and The Associated PressFebruary 19, 2026
18 minutes ago
Liam Lawson points in his Visa uniform.
BankingDeals
Widely mocked Visa sponsorship of Red Bull renewed as chief insists ‘names become affectionate’ once people find a kind of connection
By Jenna Fryer and The Associated PressFebruary 19, 2026
28 minutes ago
A woman stands as a group of her colleagues speaks.
AIJobs
Entry-level tech and finance workers in Ireland are losing their jobs thanks to AI. Could that be a warning sign for the U.S.?
By Jacqueline MunisFebruary 19, 2026
43 minutes ago
Houses in a neighborhood.
Real EstateHousing
The mortgage rate just hit its lowest level in over 3 years—and it’s still over 6%
By Alex Veiga and The Associated PressFebruary 19, 2026
58 minutes ago

Most Popular

placeholder alt text
AI
Bill Gates pulls out of India’s AI summit at the last minute, in the latest blow to an event dogged by organizational chaos
By Beatrice NolanFebruary 19, 2026
13 hours ago
placeholder alt text
Personal Finance
You need $2 million to retire and 'almost no one is close,' BlackRock CEO warns, a problem that Gen X will make 'harder and nastier'
By Sydney LakeFebruary 17, 2026
2 days ago
placeholder alt text
Economy
Top Trump advisor furious about true cost of tariffs being revealed, vows to punish New York Fed for ‘worst paper’ ever in history
By Jake AngeloFebruary 18, 2026
1 day ago
placeholder alt text
AI
Thousands of CEOs just admitted AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
By Sasha RogelbergFebruary 17, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Wednesday, February 18, 2026
By Joseph HostetlerFebruary 18, 2026
1 day ago
placeholder alt text
AI
Deutsche Bank asked AI how it was planning to destroy jobs. And the robot answered
By Nick LichtenbergFebruary 18, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.