• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CES 2017

CES 2017: Fiat Chrysler’s New Concept Car Aims to Win Over Millennials Of Any Age

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
January 3, 2017, 12:01 AM ET
Courtesy of FCA

Fiat Chrysler Automobiles will reveal an electric concept vehicle at CES on Tuesday that is designed to suit the wide-ranging needs of millennial car owners.

The idea behind the Chrysler Portal is “explore the possibility of what a family transportation vehicle could look like for the millennial generation as their lifestyles evolve.” To FCA, that meant designing a concept car that would be attractive to range of ages all contained in the millennial demographic from a young single 20-something and a newly married couple to those with newborns and even older children.

The automaker focused on creating more interior space—which cars without internal gas combustion engines tend to have—loading the car with technology for passengers and the driver, as well as tech to allow for ride-hailing, car-sharing and delivery service applications. Even the seats are flexible thanks to a track system embedded in the floor that enables them to move the full length of the vehicle, fold flat, or be removed completely.

FCA's Chrysler Portal Concept.
Courtesy of FCA
Courtesy of FCA

The Chrysler Portal concept is equipped with a covey of technologies—20 in all—to let drivers and passengers connect with mobile phones, cameras, tablets, and laptops. FCA (FCAU) worked with engineers at Panasonic Automotive to integrate emerging technologies such as facial recognition and voice biometric technologies to provide customized user experiences in the car. For instance, facial recognition will tell the Chrysler Portal who is in the vehicle and how to automatically deliver preferred setting such as lighting, vehicle temperature, music, according to FCA. Internet cloud-based technologies, combined with facial and voice recognition, keep those preferred settings in sync should a passenger move to another seat, the company says.

The concept vehicle leaves no technological stone unturned. It’s equipped with Level 3 autonomous driving, a designation that means it can handle all aspects of automated driving with the expectation that a human driver will respond to a request to intervene.

The concept also uses Vehicle-to-X (V2X) communication that uses a number of sensors to talk with public infrastructure, Internet, and other vehicles. A sharing feature allows a mobile device or tablet to become a community display screen when it’s affixed to a docking station on the car’s headliner (the ceiling) for easy viewing.

The driver, meanwhile, has a high-mount display located above where a traditional instrument panel would be placed. The display spans the length of the instrument panel, a choice made for greater visibility and to reduce the possibility of motion sickness while interacting with the 3-D graphics.

Courtesy of FCA
Courtesy of FCA

The vehicle is equipped with a 100-kilowatt-hour lithium-ion battery pack that give it an estimated driving range of more than 250 miles. It’s also equipped with fast-charging capabilities that can add 150 miles of range to the battery in less than 20 minutes.

This is, of course, a concept vehicle and won’t be hitting the marketplace in 2017. However, the concept does telegraph how FCA hopes to capture the millennial marketplace, a demographic of consumers who are as young as 17 and old as 35 years.

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon

Latest in

Lawgun violence
Twelve people killed in Bondi Beach Hanukkah terror attack
By Peter Vercoe, Ainslie Chandler, Swati Pandey and BloombergDecember 14, 2025
13 minutes ago
PoliticsElections
The first-term congressman leading the GOP’s midterm House campaign says Trump is intimately involved in recruitment decisions
By Bill Barrow and The Associated PressDecember 14, 2025
25 minutes ago
Middle EastMilitary
U.S. troops have been on the ground in Syria for over a decade. Here’s the back story and present situation after the deadly Islamic State attack
By Abby Sewell and The Associated PressDecember 14, 2025
56 minutes ago
North Americagun violence
Police have person of interest in custody over Brown University shooting that killed 2, wounded 9
By Kimberlee Kruesi, Jennifer McDermott and The Associated PressDecember 14, 2025
1 hour ago
Thompson
C-SuiteMedia
Atlantic CEO Nick Thompson on how he learned to ‘just keep moving forward’ after his famous firing at 22
By Nick LichtenbergDecember 14, 2025
3 hours ago
CARACAS, VENEZUELA - A member of the Bolivarian National Armed Forces holds an "Igla-S" rocket launcher during a military ceremony commemorating the 200th anniversary of the presentation of the 'Sword of Peru' to Venezuelan independence hero Simón Bolívar on November 25, 2025, in Caracas, Venezuela. The United States recently designated the "Cartel De Los Soles" (Cartel of The Suns) as a foreign terrorist organization, a group allegedly led by the president of Venezuela, Nicolas Maduro, and which, it is presumed, includes high-ranking members of the Venezuelan government.
EnergyBig Oil
Everything the Trump administration is doing in Venezuela involves oil and regime change—even if the White House won’t admit it
By Jordan BlumDecember 14, 2025
4 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
2 days ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
2 days ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
2 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
18 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.